Bachelor of Marketing (Hons.)

(R/342/6/0100) 09/19 (A5315)

Great Marketing is at the heart of every successful business

This program is designed to produce the future marketers with an in-depth understanding of the marketing concept, and supplemented with the fundamental and practical knowledge to create effective marketing strategies in both local and overseas settings. The courses in the program are in-line with the digital trend as they include both traditional and digital marketing subjects.

Some of the courses in this program are Internet Marketing, Technology & Innovation Marketing, Seminar in Web Marketing, Product Planning and Management, Event Marketing, CSR, ICT related courses, besides the traditional marketing courses.

Marketers are highly sought by all industries. Graduates can look forward to successful careers such as Marketing Manager, Branding Expert, Business Development Specialist, Social Media Executive, and many more.


  • Pass Foundation / Matriculation from a recognised institution; OR
  • Pass STPM / A level or its equivalent with 3 Principals inclusive of Mathematics / Economics / Accounting / Business Studies, and a pass in Mathematics and English at SPM level or its equivalent; OR
  • Pass STAM with minimum grade Jayyid in 2 subjects and a pass in Mathematic and English at SPM level or its equivalent
  • Pass UEC with minimum of grade B in at least five (5) subjects inclusive of Mathematics and English; OR
  • Pass Diploma from a recognised institution
  • English Entry Requirement for International Students: All undergraduate programmes offered by Faculty of Management require a minimum score of 5.5 in IELTS or its equivalent, except for Bachelor of Finance (Hons.) and Bachelor of Financial Engineering (Hons.), which require higher minimum score of 6.0 in IELTS or its equivalent


English for Business Studies
Managerial Mathematics
Principles of Financial Accounting
Fundamentals of Economics
Critical Thinking and Applications in Management
Principles of Finance
Principles of Management Accounting
English for Business Communication
Fundamentals of Marketing
Digital Transformation Technologies
Organisational Behaviour
Managerial Statistics
Bahasa Kebangsaan A
Foreign Language

Analytical Programming
Sales & Professional Selling
Marketing Channel Management
Product Planning and Management
Business Law
Retail Marketing
Research Methodology
Technology and Innovation Marketing
Consumer Behaviour
Integrated Marketing Communication
Hubungan Etnik (local)
Pengajian Malaysia 3 (international)
TITAS (local)
BM Komunikasi 2 (international)
Islamic Institutions in Malaysia
Introduction to Multicultural Studies in Malaysia
Stress and Well-Being Among Malaysian

Business Analytics
Internet Marketing
Marketing Research
Marketing Strategy
Seminar in Web Marketing
Global Marketing
Business to Business Marketing
Practical Training

Internal Marketing
Corporate Social Responsibility
Environmental and Resource Economics
Event Marketing
Services Marketing
Relationship Marketing
Ethnocentrism Marketing
Theory of Inventive Problem Solving
Digital Media in Business
Tourism Management

Open Electives
Introduction to IOT (FOE)**
Social Media Strategies (FAC)**


  • Executives and Managers for Marketing, Promotions, Sales, Business Development, Education and Outreach-Centric Organisations


Dr. Abdullah Al-Mamun Sarwar


Dr. Aravindan Kalisri Logeswaran Velacha


Dr. Junainah Mohd Mahdee


Dr. Melissa W. Migin


Dr. Nasreen Khan

Senior Lecturer

Dr. Nurazlin Mohd Fauzi

Lecturer / Industrial Training Coordinator

Dr. Tan Booi Chen

Senior Lecturer / Head of Department

Dr. Vincent Oh Kim Seng

Lecturer / Programme Coordinator


Schrene Goh

Executive Vice President of Product and Marketing, POS Malaysia

Schrene Goh, Executive Vice President of Product and Marketing at POS Malaysia brings along an exceptional talent in maximising commercial returns, her strong digital expertise and an ability to deploy strategic marketing plans across the region. At POS, she brings a fresh perspective to marketing, fuelled with deep insights and knowledge of e-commerce and social media. Recognized as a leader in marketing, branding, digital innovation and customer experience across dynamic companies including AirAsia, Malaysia Airlines, Digi and Samsung,  Schrene has won numerous accolades including Best Marketer (Travel and Hospitality) at the Malaysian CMO 2018 and Marketing Trailblazer (Digital) at CMO Awards, 2020.



Sunway University

Cheng Boon Liat, Alex has twenty years of work experience in the tertiary institutions in Malaysia. Currently, he is working as an Associate Professor and Programme Chair of B Sc. (Hons) Business Studies at Sunway University. Alex is giving lectures on various subjects in marketing and management, at the same time supervising students’ dissertations and research projects at both undergraduate and postgraduate levels. His research interests are in the fields of services marketing, customer relationship management, consumer behaviour and strategic marketing management. At the moment, he has successfully secured several research grants awarded by the Ministry of Higher Education together with local and international universities.

Alex has good interpersonal and communication skills. He is highly motivated, creative and his ability to think “out of the box” is highly appreciated by his students and the organisations that he had served. Alex has always able to bring in his good knowledge and experience to the classroom for a fantastic learning experience for his students. He has successfully put in practice his education, creative skills and communication abilities to benefit the development, motivation and understanding of others. At the same time, to make a strong contribution to organisational goals through continued research and development of professional skills.