Centre for Consumer Research and Education (CeCORE)

Centre for Consumer Research and Education (CeCORE)

Research Centre

About Us

CeCORE was founded on 13th May 2009, with pursuant to the Multimedia University R&D Roadmap initiatives of the highest quality, standards and innovative focus in achieving the target of being R&D University status in near future. The Consumer Research Center (CRC) is a one-stop source for consumer information that provides the clients with access to necessary consumer information, analyses, and special reports and forecasts that facilitate in day-to-day decision-making and long-term planning. Understanding the uniqueness of consumers and their behaviour has been a great challenge for the government and business society, due to many domestic and global changes that affect consumers’ decisions. Therefore, CeCoRE shall play supporting roles for the government to formulate policies towards the creation of knowledgeable consumers. CeCoRE believes that consumers should be able to empower themselves with the right skills and ability to determine their purchase decisions and protect themselves against unethical producers. Therefore, educating them through research findings becomes the responsibility not only of the government and related ministries, but also of concern to the society at large, particularly the university as education provider.

Current CeCORE Committee:

Mission

1. To lead research and consultancy on consumer studies and its impact on technology, consumer affairs and industries.

2. To inspire social engagement culture by promoting innovations, knowledge and technology.

Vision

To become the national leader in the consumer and social innovation centre of excellence.

Visiting Opportunities

CeCORE has specialists in the areas of marketing, finance, management, accounting, and quantitative techniques that can provide training / consultancy / services / short courses and are open to collaborate with industry / ministries / academia in the areas of research projects and grants.

Address:
Centre for Consumer Research and Education (CeCORE),
Faculty of Management,
Multimedia University Persiaran Multimedia,
63100 Cyberjaya,
Selangor, Malaysia
Telephone:
+603-83125867 (Dr Abdullah Al Mamun Sarwar)
+603-83125772 (Dr Nurazlin Mohd. Fauzi)
Fax:
+603-83185590
(Attention: Dr. Abdullah Al Mamun Sarwar or Dr. Nurazlin Mohd. Fauzi)
Email:
abdullah.sarwar@mmu.edu.my
nurazlin.fauzi@mmu.edu.my

Existing and future collaborative partners

Members

Dr. Abdullah Al Mamun Sarwar

Lecturer

Dr. Nurazlin Mohd Fauzi

Lecturer

Nurbani Md Hassan

Lecturer

Salmi Md Zahid

Lecturer

Dr. Hasliza Binti Hassan

Lecturer

Hazrina Johari

Lecturer

Izyan Syazana Awaludin

Lecturer

Dr. Junainah Binti Mohd Mahdee

Lecturer

Maizatul Fateha Mohd Baidzowi

Assistant Lecturer

Dr. Melissa W. Migin

Lecturer

Dr. Nasreen Khan @ Thandar Oo

Senior Lecturer

Nithyaroobini Munian

Assistant Lecturer

Dr. Noor Ashikin Binti Mohd Rom

Lecturer

Nor Azliana Binti Aridi

Lecturer

Nurul Nadia Nordin

Lecturer

Rapiah Mohd Zaini

Lecturer

Dr. Ridzwan Bakar

Professional 1

Dr. Seethaletchumy Thambiah

Senior Lecturer

Dr. Sellywati Mohd Faizal

Lecturer

Dr. Shereen Khan @ Khin Hnin Oo

Lecturer

Dr. Tan Booi Chen

Senior Lecturer

Vincent Oh Kim Seng

Assistant Lecturer