Bachelor of Digital Enterprise Management (Hons.)

(N/345/6/1049) 05/22 (MQA/PA8844)

Technology is disrupting society today and shaping the future.

Many old jobs will be lost as a result of the Fourth Industrial Revolution, but many new positions will be created that need Business Digital Transformation capabilities.

BDEM is created to train students to be data analysts, data scientists, SAP professionals, IT Business Analysts and IT Executives. BDEM students will learn both IT and Business knowledge so that they can join Multinational and Global Companies for successful careers and be equipped with digital transformation skills, business analytic skills and hands-on working with SAP ERP skills. Students can obtain SAP Certificates, professional KNIME and Google Data Analytics Certificates.

Students will gain hands-on experience in most of the courses and specifically with SAP, the world’s most widely used industry-standard ERP software, as well as KNIME data science software.


  • Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
  • Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English* at SPM Level or its equivalent; OR
  • Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English* at SPM Level or its equivalent.; OR
  • Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English* at SPM or its equivalent; OR
  • Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics AND English OR a minimum of Grade C in SPM/O-Level Mathematics AND English or equivalent; OR
  • Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) with at least CGPA of 2.00; OR
  • Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field**.


*The requirement to Pass Mathematics and English subjects can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievement.

Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.

**DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.

English Language Requirement for International Students

International students who wish to enrol into the Bachelor of Digital Enterprise Management (Hons.) programme are required to possess a minimum score of 5.5 in IELTS or its equivalent.


  • Accounting for Decision Making
  • English for Business Studies
  • Entrepreneurship
  • Digital Transformation Technologies
  • Fundamentals of Economics
  • Fundamentals of Marketing
  • Management
  • Mathematics
  • Principles of Finance
  • Statistics
  • Database Management System
  • Introduction to ERP
  • U3 (Integrity and Leadership)
  • Character Building
  • Character Development
  • English for Business Communication
  • Analytical Programming
  • Business Process Reengineering
  • Data Analytics using Machine Learning Techniques
  • ERP Financial Information System & SD
  • ERP Materials Management
  • Introduction to Data Analysis
  • Management Information System
  • Multivariate Data Analysis
  • Research Methodology
  • Elective 1
  • Elective 2
  • U2 or 3
  • U4
  • Digital Transformation Strategy
  • Enterprise Architecture
  • Systems Analysis and Design
  • Final Year Project 1
  • Final Year Project 2
  • Elective 3
  • Elective 4
  • MPU1
  • Industrial Training (Final Trimester)

Students can take any 4 elective courses (12 credits) offered by FOM and/or other faculties. For other faculties’ course offer, kindly refer to the ‘Build Your Own Curriculum (BYOC)’ material.

The following courses are recommended:

  • Introductory Data Visualization (offered by FCI)
  • Introduction to IOT (offered by FOE)
  • Enterprise Risk Management
  • Global Business Services
  • Electronic Commerce


  • Philosophy and Current Issues (Falsafah dan Isu Semasa) – both local and international students
  • Appreciation of Ethics and Civilizations (Penghayatan Etika dan Peradaban) – Local students only
  • Bahasa Melayu Komunikasi 2 – International students only

U2 or U3:

Bahasa Kebangsaan A* / Foreign Language (MPU32**) / Islamic Institutions in Malaysia (MPU3301) / Introduction to Multicultural Studies in Malaysia (MPU3302) / Stress and Well-Being Among Malaysian (MPU3303)


Any course with code MPU34** (e.g. MPU3401, MPU3403)

*Note: Bahasa Kebangsaan A is compulsory for any local student who did not obtain credit in Bahasa Malaysia at SPM level.

Note: The above programme structure serves as a general guide.


This programme aims to produce graduates with the following quality after several years of graduation:

  1. Graduates who are able to adopt appropriate methodologies and techniques to provide digital solutions based on relevant knowledge and technical skills in the fields of study in line with the industry requirements.
  2. Graduates having leadership skills, autonomy and responsibility and communicate effectively with discipline-related stakeholders.
  3. Graduates having positive attitudes, commitment for lifelong learning and entrepreneurial mind-set within industry for self and career progression.

Upon graduation, the graduates are expected to achieve or attain the following outcomes:

  1. Analyze knowledge, facts, concepts, principles, and theories relating to Digital Enterprise Management.
  2. Apply in-depth and comprehensive business knowledge to manage complex problems in digital enterprises using different approaches.
  3. Adapt appropriate methodologies and techniques for planning, designing, developing and managing business information system to enhance organisational performance.
  4. Communicate effectively with diverse stakeholders.
  5. Utilize digital skills for problem solving in the field of study.
  6. Utilize numeracy skills for problem solving in the field of study
  7. Demonstrate leadership skills and responsibility in managing business organisations.
  8. Acquire entrepreneurial and managerial skills in planning and organizing projects.
  9. Commit  to ethical and professional conduct when dealing with digital enterprise related issues.


  • Business Analyst
  • Digital Transformation Consultant
  • Data Analyst
  • Business Intelligence Analyst
  • ERP consultant
  • IT Digital Transformation Executive
  • Enterprise Architect
  • Business Process Engineer

Programme Coordinator



Chief Creative Officer & Executive Director, TBWA / Kuala Lumpur

With over 25 years of experience, Sa’ad has helped create iconic work for global brands like Sony, Panasonic, Volkswagen, Renault, Nissan, Infiniti, Nando’s, Burger King, Mandarin Oriental, AXE, Sothy’s, Kao and Imedeen. Locally, he has been instrumental in shaping Malaysian brands like RHB, Mamee, Packet One Networks (P1) and DiGi. His creative award accolades include One Show, London International Awards, Spikes, AdFest, AWARD Australia, NY Festivals, Clio and Cannes Lions.

A believer of strong creative idea that works, he has won 2 Gold, 3 Silver and 2 Bronze in Malaysia Effies. In 2013/14, TBWA Group in Malaysia was awarded three Agency of the Year Awards in 3 separate shows, namely: Advertising & Marketing Award Show, Malaysian Kancils and Campaign Brief Asia.

He is currently serving as the Chairman of the Creative Council. He has also been invited to judge in award shows like AdFest, MC2, Kancil Awards, and New York Festival. He was an invited speaker at several conventions such as ABC Media Workshop, BrandFest 2012 and iMedia Agency Summit 2014.

He has also lectured and mentored in learning institutions like One Academy, Ngee Ann Polytechnic and 95 Percent Advertising Academy.



Department of Media, Faculty of Arts, University of Adelaide, Australia

Ming Cheung (張可明) is Associate Professor with Tenure in Media at the University of Adelaide, Australia. She conducts research on visual communication, digital marketing and advertising, participatory social media, user experience design, design thinking and innovation management, design education and creativity, media policy and intellectual property. She holds degrees with First Class Honours or Distinction in design, law, information technology, education, languages and music.

She hasled and completed 16 national and university grant projects and published productively in some of the top-ranked international journals. In the recent five years, 14 of her refereed publications were published or are forthcoming in SCI-, SSCI- or AHCI-listed journals. The majority are sole-authored. A Top Paper Awardee, she has consistently presented her research in the largest and most prestigious international conferences in her field.

She started her career as a practitioner in advertising and design, having worked as Principal Consultant in a design agency for 11 years. She also worked as Project Manager leading and managing 56 staff members in the Hong Kong Government. She then joined City University of Hong Kong as a faculty member. She was awarded the Teaching Excellence Award of CityU in 2005 and was the Program Leader of BA (Hons) in Integrated Strategic Communication of CityU from 2007 to 2010.

She was Visiting Associate Professor in Digital and Creative Media at the University of Nottingham Ningbo China in 2011, during which she networked with more than 100 media and product designers in Ningbo and Shanghai. She is currently also Associate Editor of IEEE Transactions on Professional Communication, Permanent Member of the JM Coetzee Centre for Creative Practice, Adjunct Associate Professor at the School of Design of the Hong Kong Polytechnic University, and Adjunct Research Fellow at the University of South Australia. In 2014, she was awarded the University of Adelaide’s HUMSS Executive Dean’s Prize for Excellence in Teaching and the HUMSS Faculty Prize for Excellence in Teaching. She writes in English and Chinese, and speaks fluent English, Cantonese and Mandarin as well as some Japanese and Korean.

She was a brass band conductor before, and learnt oil painting from her father since four years old and darkroom photography from her brother since seven. She plays the piano and flute, and is a lover of squash and water sports. Her favourite places of interest include the Grand Canyon, Yosemite, Maui, Molokini, Hokkaido, New Zealand and Amazon Rainforest. She is now working on her sole-authored academic book “User Experience Design” as well as her first novel “十一月二十一”.

More about Ming Cheung: