Bachelor of Digital Enterprise Management (Hons.)

Technology is disrupting society today and shaping the future.

Many old jobs will be lost as a result of the Fourth Industrial Revolution, but many new positions will be created that need Business Digital Transformation capabilities.

BDEM is created to train students to be data analyst, data scientist, SAP professionals, IT Business Analysts and IT Executives. BDEM students will learn both IT and Business knowledge so that they can join Multinational and Global Companies for successful careers and be equipped with digital transformation skills, business analytic skills and hands-on working with SAP ERP skills. Students can obtain SAP Certificates, professional KNIME and Google Data Analytics Certificates.

Students will gain hands-on experience in most of the courses and specifically with SAP, the world’s most widely used industry-standard ERP software, as well as KNIME data science software.


  • Pass Foundation / Matriculation from a recognised institution; OR
  • Pass STPM / A Level or its equivalent with 2 Principals inclusive of Mathematics / Economics / Accounting / Business Studies, and a pass in Mathematics and English at SPM or its equivalent; OR
  • Pass STAM with minimum grade Jayyid in 2 subjects and a pass in Mathematics and English at SPM or its equivalent; OR
  • Pass UEC with minimum of grade B in at least five (5) subjects inclusive of Mathematics and English; OR
  • Pass Diploma from a recognised institution; OR
  • Other equivalent qualification recognized by the Malaysian Government
  • English Entry Requirement for International Students: All undergraduate programmes offered by Faculty of Management require a minimum score of 5.5 in IELTS or its equivalent, except for Bachelor of Finance (Hons.) and Bachelor of Financial Engineering (Hons.), which require higher minimum score of 6.0 in IELTS or its equivalent


English for Business Studies
Accounting for decision making
Fundamentals of Marketing
Introduction to ERP
Database Management System
Principles of Finance
Fundamentals of Economics
Digital Transformation Technologies
Hubungan Etnik (local)
Pengajian Malaysia 3 (international)
TITAS (local)
BM Komunikasi 2 (international)
Bahasa Kebangsaan A

Management Information System
Business Process Reengineering
Multivariate Data Analysis
Introduction to Data Analysis using Excel
ERP Financial Information System & SD
English for Business Communication
Data Analytics using Machine Learning Techniques
Analytical Programming
ERP Materials Management
Research Methodology
Foreign Language

Final Year Project 1
Digital System Analysis and Design
Enterprise Architecture
Final Year Project 2
Digital Transformation Strategy
Practical Training

* A Maximum of 12 Credit hours from ANY subjects offered by FOM. The following are recommended

Data Visualization (offered by FCI)
Introduction to IOT (offered by FOE)
Enterprise Risk Management
Global Business Services
Electronic Commerce


  • Business Analyst
  • Digital Transformation Consultant
  • Data Analyst
  • Business Intelligence Analyst
  • ERP consultant
  • IT Digital Transformation Executive
  • Enterprise Architect
  • Business Process Engineer


Ts. Dr. Patrick Soh Chin Hooi

Senior Lecturer / Head of Department

Ts. Dr. Rathimala Kannan

Senior Lecturer / Programme Coordinator

Prof. Dr. Saravanan Muthaiyah


Ts. AP. Dr. Magiswary Dorasamy

Senior Lecturer

Ts. Dr. Anusuyah Subbarao

Lecturer / Industrial Training Coordinator

Ts. Dr. Jimmy Low Jing Hong

Senior Lecturer

Ts. Dr. Lilian Anthonysamy

Senior Lecturer

Mr Yaseen Abdullah Abdulrahman Hezam

Lecturer / Webmaster



Chief Creative Officer & Executive Director, TBWA / Kuala Lumpur

With over 25 years of experience, Sa’ad has helped create iconic work for global brands like Sony, Panasonic, Volkswagen, Renault, Nissan, Infiniti, Nando’s, Burger King, Mandarin Oriental, AXE, Sothy’s, Kao and Imedeen. Locally, he has been instrumental in shaping Malaysian brands like RHB, Mamee, Packet One Networks (P1) and DiGi. His creative award accolades include One Show, London International Awards, Spikes, AdFest, AWARD Australia, NY Festivals, Clio and Cannes Lions.

A believer of strong creative idea that works, he has won 2 Gold, 3 Silver and 2 Bronze in Malaysia Effies. In 2013/14, TBWA Group in Malaysia was awarded three Agency of the Year Awards in 3 separate shows, namely: Advertising & Marketing Award Show, Malaysian Kancils and Campaign Brief Asia.

He is currently serving as the Chairman of the Creative Council. He has also been invited to judge in award shows like AdFest, MC2, Kancil Awards, and New York Festival. He was an invited speaker at several conventions such as ABC Media Workshop, BrandFest 2012 and iMedia Agency Summit 2014.

He has also lectured and mentored in learning institutions like One Academy, Ngee Ann Polytechnic and 95 Percent Advertising Academy.



Department of Media, Faculty of Arts, University of Adelaide, Australia

Ming Cheung (張可明) is Associate Professor with Tenure in Media at the University of Adelaide, Australia. She conducts research on visual communication, digital marketing and advertising, participatory social media, user experience design, design thinking and innovation management, design education and creativity, media policy and intellectual property. She holds degrees with First Class Honours or Distinction in design, law, information technology, education, languages and music.

She hasled and completed 16 national and university grant projects and published productively in some of the top-ranked international journals. In the recent five years, 14 of her refereed publications were published or are forthcoming in SCI-, SSCI- or AHCI-listed journals. The majority are sole-authored. A Top Paper Awardee, she has consistently presented her research in the largest and most prestigious international conferences in her field.

She started her career as a practitioner in advertising and design, having worked as Principal Consultant in a design agency for 11 years. She also worked as Project Manager leading and managing 56 staff members in the Hong Kong Government. She then joined City University of Hong Kong as a faculty member. She was awarded the Teaching Excellence Award of CityU in 2005 and was the Program Leader of BA (Hons) in Integrated Strategic Communication of CityU from 2007 to 2010.

She was Visiting Associate Professor in Digital and Creative Media at the University of Nottingham Ningbo China in 2011, during which she networked with more than 100 media and product designers in Ningbo and Shanghai. She is currently also Associate Editor of IEEE Transactions on Professional Communication, Permanent Member of the JM Coetzee Centre for Creative Practice, Adjunct Associate Professor at the School of Design of the Hong Kong Polytechnic University, and Adjunct Research Fellow at the University of South Australia. In 2014, she was awarded the University of Adelaide’s HUMSS Executive Dean’s Prize for Excellence in Teaching and the HUMSS Faculty Prize for Excellence in Teaching. She writes in English and Chinese, and speaks fluent English, Cantonese and Mandarin as well as some Japanese and Korean.

She was a brass band conductor before, and learnt oil painting from her father since four years old and darkroom photography from her brother since seven. She plays the piano and flute, and is a lover of squash and water sports. Her favourite places of interest include the Grand Canyon, Yosemite, Maui, Molokini, Hokkaido, New Zealand and Amazon Rainforest. She is now working on her sole-authored academic book “User Experience Design” as well as her first novel “十一月二十一”.

More about Ming Cheung: