Bachelor of Marketing (Hons.)

(R2/342/6/0100) 09/24 (A5315)

This program is designed to produce future marketers with an in-depth understanding of the marketing concept and supplemented with the fundamental and practical knowledge to create effective marketing strategies in both local and overseas settings. The courses in the program are in-line with the digital trend as they include both traditional and digital marketing subjects.

Some of the courses in this program are Internet Marketing, Technology & Innovation Marketing, Seminar in Web Marketing, Product Planning and Management, Event Marketing, CSR, ICT related courses, besides the traditional marketing courses.

Marketers are highly sought by all industries. Graduates can look forward to successful careers such as Marketing Manager, Branding Expert, Business Development Specialist, Social Media Executive, and many more.

ENQUIRE NOW
HOW TO APPLY
DOWNLOAD BROCHURE
DOWNLOAD PROGRAMME FEES

• Entry Requirements
  • 1. Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
    2. Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
    3. Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
    4. Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
    5. Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O-Level English or equivalent;

    For Bachelor of Digital Enterprise Management (Hons) :

    Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English OR a minimum of Grade C in SPM/O-Level Mathematics and English or equivalent; OR

    6. Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) with at least CGPA of 2.00; OR
    7. Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.*

    Note:

    The requirement to Pass Mathematics and English Subjects at SPM Level can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievement.

    Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.

    Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.

    (English subject requirement does not apply to international students since they are required to meet certain scores of international English examination and privileged with certain exemptions)

    * DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.

• Programme Structure
  • Core
    • Year 1
      • Organisational Behaviour
        Management
        Principles of Financial Accounting
        English for Business Communication
        Principles of Management Accounting
        Managerial Statistics
        Fundamental of Marketing
        English for Business Studies
        Critical Thinking and Application in Management
        Principles of Finance
        Fundamentals of Economics
    • Year 2
      • Research Methodology
        Technology and Innovations Marketing
        Marketing Channel Management
        Product Planning and Management
        Managerial Mathematics
        Business Law
        Research Methodology
        Elective 4
        Seminar in Web Marketing
        Marketing Strategy
        Elective 1
        Digital Transformation Technologies
        Analytical Programming
    • Year 3
      • Retail Marketing
        Elective 2
        Marketing Research
        Global Marketing
        Industrial Training
        Integrated Marketing Communication
        Consumer Behavior
        Elective 3
        Business to Business Marketing
        Sales and Professional Selling Management
        Internet Marketing
        Business Analytics
  • Elective Modules
    • Internal Marketing
      Event Marketing
      Relationship Marketing
      Psychology
      Corporate Social Responsibility
      Services Marketing
      Ethnocentrism Marketing
      Psychology
      Environmental and Resource Economics
      Investment
      Theory of Inventive Problem Solving
      Digital Media in Business
      Tourism Management
  • University Subjects
    • U2 Bahasa Malaysia/ Foreign Language
      U4 Co-curriculum
      U1 Hubungan Etnik
      U1 TITAS
      U3 Islamic Institutions in Malaysia, or Introduction to Multicultural Studies in Malaysia, or Stress and Well-Being Among Malaysian
      U1 – Pengaijan Malaysia
      U1 – BM Komunikasi 2
      U2 Entrepreneurship in Cross Border E-commerce
• Career Prospects
  • Executives and Managers for Marketing, Promotions, Sales, Business Development, Education and Outreach-Centric Organisations.