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This program is designed to produce future marketers with an in-depth understanding of the marketing concept and supplemented with the fundamental and practical knowledge to create effective marketing strategies in both local and overseas settings. The courses in the program are in-line with the digital trend as they include both traditional and digital marketing subjects.
Some of the courses in this program are Internet Marketing, Technology & Innovation Marketing, Seminar in Web Marketing, Product Planning and Management, Event Marketing, CSR, ICT related courses, besides the traditional marketing courses.
Marketers are highly sought by all industries. Graduates can look forward to successful careers such as Marketing Manager, Branding Expert, Business Development Specialist, Social Media Executive, and many more.
For Bachelor of Digital Enterprise Management (Hons) :
Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English OR a minimum of Grade C in SPM/O-Level Mathematics and English or equivalent; OR
The requirement to Pass Mathematics and English Subjects at SPM Level can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievement.
Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.
Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.
(English subject requirement does not apply to international students since they are required to meet certain scores of international English examination and privileged with certain exemptions)
* DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.