Bachelor of Business Management (Hons.)

(R3/0414/6/0155) 06/29 (A5316)

Graduates of this programme will acquire the fundamental knowledge, skills and techniques of organisational management, as well as core knowledge in the application of multimedia and ICT for strategic purposes in managing various business organisations. The three year programme will nurture students with leadership values with an understanding of the fundamentals of operation and strategic management as well as the utilisation of technology based on identified competitiveness factors.

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• Entry Requirements
  • 1. Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
    2. Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
    3. Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
    4. Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
    5. Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O-Level English or equivalent;For Bachelor of Digital Enterprise Management (Hons) :
       Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English OR a minimum of Grade C in Mathematics and English at SPM/O-Level or equivalent; OR
    6. Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) with at least CGPA of 2.00; OR
    7. Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.*; OR
    8. Possess an APEL.A certificate from MQA for admission into Bachelor programmes. For more information, please visit https://www.mmu.edu.my/apel-a/
  • Note:

    The requirement to Pass Mathematics and English Subjects at SPM Level can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievement.

    Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.

    Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.

    (English subject requirement does not apply to international students since they are required to meet certain scores of international English examination and privileged with certain exemptions)

    * DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.

• Programme Structure
  • Core
    • Year 1
      • Fundamentals of Marketing
        Fundamentals of Economics
        Accounting for Decision Making
        Principles of Finance
        Psychology
        Management
        Managerial Statistics
        Global Management
        English for Business Communication
        Database Management System
    • Year 2
      • Entrepreneurship
        Business Ethics
        Strategic Marketing
        Business Law
        Research Methodology
        Organizational Theory and Design
        Production and Operation Management
        Human Resource Manafement
        Organizational Behaviour
        Business Analytics
        Digital Marketing
        Management Decision Science
    • Year 3
      • Management of Technology and Innovation
        TQM for Managers
        Project Management
        Organizational Change and Innovation Management
        Strategic Management
        Leadership
  • Elective Modules
    • Choose any 4 from the following:
      Labour Economics
      Product Planning and Management
      Investment
      Global Marketing
      Theory of Inventive Problem Solving
      Social Media Marketing
      Event Marketing
      Small Business Management
      Environmental and Resource Economics
      Digital Media in Business
      Open electives from other faculties
  • University Subjects
    • Character Building
      Sustainable Society
      Fundamentals of Digital Competence with Basic Programming
    • U1, U2, U3, U4 (Refer program structure)
• Career Prospects
  • Executives and Managers for Human Resource Management, Business Management, Project Management, Business Development, Sales, And Education.