Bachelor of Business Administration (Hons.) Marketing Management

(R2/345/6/0464) 06/24 (A10405)

This three-year programme nurtures students with an in-depth understanding of the concept of marketing management and communication. Special focus is given on international marketing, specifically objectives and resources of an organisation on global environmental opportunities and needs. Students will be taught how to interpret extensive market and operational information, develop an intuitive sense of customer and competitor motivations, and apply creativity in framing strategic marketing initiatives in light of implementation considerations and financial targets. Soft skills such as strategic thinking, public speaking and analytical thinking are covered.

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• Entry Requirements
  • 1. Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
    2. Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
    3. Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
    4. Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
    5. Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O-Level English or equivalent;

    Note:

    The requirement to Pass Mathematics and English Subjects at SPM Level can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievement.

    Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.

    Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.

    (English subject requirement does not apply to international students since they are required to meet certain scores of international English examination and privileged with certain exemptions)

    * DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.

• Programme Structure
  • Core
    • Year 1
      • Financial Accounting for Managers
        Information Systems Concepts
        Mathematics for Managers
        Fundamental of Marketing
        English for Business Studies
        Fundamental of Finance
        Introductory Macroeconomics
        Understanding Management
        Statistics for Managers
        Fundamental of Business And Entrepreneurship
        Managing Organisational Behaviour
        Business Marketing
    • Year 2
      • Management Accounting for Managers
        Introductory Microeconomics
        English for Business Communication
        Managing Human Resource
        Understanding Consumer
        Psychology
        Business and Commercial laws
        Business Information Systems
        Quality and Operations Management
        Market Planning and Management
        Industrial Training
    • Year 3
      • Business Ethics
        Marketing Research Methods
        Promotional Marketing
        Marketing in Service Industries
        Retailing
        Management of Strategy
        Marketing Management Research Project
        Strategic Marketing
        Malaysian Economy
        Electronic Business
        Business-to-business Marketing
  • Elective Modules
    • TWO (2) subjects should be taken from the following:
    • Brand Management
      International Marketing
      Selling and Sales Management
      Supply Chain Management
      Social Media and Digital Marketing
      Enterprise Systems Planning and Management
  • University Subjects
    • Year 1
    • U2 – Bahasa Kebangsaan A or Foreign Language
      U1 – Hubungan Etnik OR Pengajian Malaysia 3 and Well-Being among Malaysians / Islamic Institutions
    • Year 2
    • U1 – TITAS OR Bahasa Melayu Komunikasi 2 in Malaysia
      U3 – Introduction to Multicultural Studies in Malaysia / Stress and wellbeing among Malaysians/Islamic Institutions in Malaysia
    • Year 3
    • U4 – Co-curriculum
• Career Prospects
  • Marketing executives, industrial marketers, product development managers, business and marketing strategists, service quality experts, and customer relationship managers.