Bachelor of Business Administration (Hons.) Marketing Management new-icon

Faculty of Business (FOB)

(R2/345/6/0464) 06/24 (A10405)

This three-year programme nurtures students with an in-depth understanding of the concept of marketing management and communication. Special focus is given on international marketing, specifically objectives and resources of an organisation on global environmental opportunities and needs. Students will be taught how to interpret extensive market and operational information, develop an intuitive sense of customer and competitor motivations, and apply creativity in framing strategic marketing initiatives in light of implementation considerations and financial targets. Soft skills such as strategic thinking, public speaking and analytical thinking are covered.

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  • Entry Requirements
      1. Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
      2. Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
      3. Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
      4. Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
      5. Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O-Level English or equivalent;
      6. For Bachelor of Digital Enterprise Management (Hons) :

        Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English OR a minimum of Grade C in SPM/O-Level Mathematics and English or equivalent; OR

      7. Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) with at least CGPA of 2.00; OR
      8. Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.*

      Note:

      The requirement to Pass Mathematics and English Subjects at SPM Level can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievement.

      Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.

      Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.

      (English subject requirement does not apply to international students since they are required to meet certain scores of international English examination and privileged with certain exemptions)

      * DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.

  • Programme Structure
    • Core
      • Year 1
        • Financial Accounting for Managers
          Information Systems Concepts
          Mathematics for Managers
          Fundamental of Marketing
          English for Business Studies
          Fundamental of Finance
          Introductory Macroeconomics
          Understanding Management
          Statistics for Managers
          Fundamental of Business And Entrepreneurship
          Managing Organisational Behaviour
          Business Marketing
      • Year 2
        • Management Accounting for Managers
          Introductory Microeconomics
          English for Business Communication
          Managing Human Resource
          Understanding Consumer
          Psychology
          Business and Commercial laws
          Business Information Systems
          Quality and Operations Management
          Market Planning and Management
          Industrial Training
      • Year 3
        • Business Ethics
          Marketing Research Methods
          Promotional Marketing
          Marketing in Service Industries
          Retailing
          Management of Strategy
          Marketing Management Research Project
          Strategic Marketing
          Malaysian Economy
          Electronic Business
          Business-to-business Marketing
    • Elective Modules
      • TWO (2) subjects should be taken from the following:
      • Brand Management
        International Marketing
        Selling and Sales Management
        Supply Chain Management
        Social Media and Digital Marketing
        Enterprise Systems Planning and Management
    • University Subjects
      • Year 1
      • U2 – Bahasa Kebangsaan A or Foreign Language
        U1 – Hubungan Etnik OR Pengajian Malaysia 3 and Well-Being among Malaysians / Islamic Institutions
      • Year 2
      • U1 – TITAS OR Bahasa Melayu Komunikasi 2 in Malaysia
        U3 – Introduction to Multicultural Studies in Malaysia / Stress and wellbeing among Malaysians/Islamic Institutions in Malaysia
      • Year 3
      • U4 – Co-curriculum
  • Career Prospects
    • Marketing executives, industrial marketers, product development managers, business and marketing strategists, service quality experts, and customer relationship managers.