Bachelor of Business Administration (Hons.) Marketing Management new-icon

Faculty of Business (FOB)

(R2/345/6/0464) 06/24 (A10405)

This three-year programme nurtures students with an in-depth understanding of the concept of marketing management and communication. Special focus is given on international marketing, specifically objectives and resources of an organisation on global environmental opportunities and needs. Students will be taught how to interpret extensive market and operational information, develop an intuitive sense of customer and competitor motivations, and apply creativity in framing strategic marketing initiatives in light of implementation considerations and financial targets. Soft skills such as strategic thinking, public speaking and analytical thinking are covered.


  • Entry Requirements
      1. Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
      2. Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
      3. Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
      4. Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
      5. Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O-Level English or equivalent;


      The requirement to Pass Mathematics and English Subjects at SPM Level can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievement.

      Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.

      Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.

      (English subject requirement does not apply to international students since they are required to meet certain scores of international English examination and privileged with certain exemptions)

      * DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.

  • Programme Structure
    • Core
      • Year 1
        • English for Business Communication
          Understanding Management
          Financial Accounting for Managers
          Quantitative Analysis Models for Business
          Entrepreneurship and Ethical Practices
          Financial Management
          Introductory Microeconomics
          Fundamentals of Marketing
          Human Capital and Organisational Behaviour
          Digital Business
          Cyber Security
      • Year 2
        • Introductory Macroeconomics
          Quality and Operations Management
          Data Analytics for Businesses
          Supply Chain Management
          Business Application Development
          Selling and Sales Management
          Business Risk Management
          Innovation Management
          Introduction to Financial Technologies
          Management of Strategy
          International Business OR International Economics
          Marketing Research Methods
          Promotional Marketing
          Understanding Consumer
      • Year 3
        • Business Information Systems
          Strategic Management Information Systems OR Business Intelligence
          Project Management
          Marketing Management Research Project
          International Marketing
          Strategic Marketing
          International Trade and Policy
          Social Media and Digital Marketing
          Product and Service Marketing
          Industrial Training
    • Elective Modules
      • TWO (2) subjects should be taken from the following:
      • Brand Management
        International Marketing
        Selling and Sales Management
        Supply Chain Management
        Social Media and Digital Marketing
        Enterprise Systems Planning and Management
    • University Courses
      • Character Building
        Sustainable Society
        Philosophy and Current Issues
        Appreciation of Ethics and Civilizations / Bahasa Melayu Komunikasi 2 (International)
        Bahasa Kebangsaan A
        Integrity and Leadership
  • Career Prospects
    • Marketing executives, industrial marketers, product development managers, business and marketing strategists, service quality experts, and customer relationship managers.