Bachelor of Communication (Strategic Communication) (Hons)

(R2/0323/6/0072) 04/30 (MQA/SWA4223)

The Bachelor of Communication (Hons.) (Strategic Communication) focuses on the development of creativity, innovation, analytical and practical knowledge as well as skills directed towards strategic applications of communication to societal issues and organisational objectives.

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• Entry Requirements
  • 1. Pass Matriculation / Foundation or its equivalent, with minimum CGPA 2.00 including a minimum of Grade C in English at SPM/O-Level or its equivalent; OR
    2. Pass STPM or its equivalent with a minimum of Grade C (GPA 2.00) in any two (2) subjects including a minimum of Grade C in English at SPM/O-Level or its equivalent; OR
    3. Pass A-Level with a minimum of Grade D in any two (2) subjects; OR
    4. Pass STAM with a minimum Grade Jayyid (Good) in two (2) subjects including a credit in SPM English or its equivalent; OR
    5. Pass UEC with a minimum of five (5) Bs including English; OR
    6. Pass a Diploma or its equivalent, with minimum CGPA 2.00 including a credit in English at SPM or its equivalent; OR
    7. Pass a Diploma in Media and Communication or its equivalent; OR
    8. Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.* OR
    9. Possess an APEL.A certificate from MQA for admission into Bachelor programmes. For more information, please visit https://www.mmu.edu.my/apel-a

    Note:

    *DKM /DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.

• Programme Structure
  • Core
    • Year 1
      • • Communication Theories
        • Media Culture
        • Intercultural Communication
        • Academic Writing
        • Workplace Communication
        • Stakeholders Management
        • Public Relations Strategies
        • Media Law
        • Financial Communication
        • Mobile Journalism
    • Year 2
      • • Marketing Communication Strategies
        • Negotiation in Professional Contexts
        • Integrated Promotional Communication
        • Fundamentals of Strategic Communication
        • Corporate Communication
        • Digital Competency with Basic Programming
        • Brand Communication
        • Communication Research Methodology
        • Corporate Writing
        • Corporate Strategy
    • Year 3
      • • Capstone Project
        • Event Planning and Management
        • Corporate Advertising
        • Design Thinking for Strategic Communication
        • Internship
        • Sustainability Communication
        • Strategic Thinking and Planning
        • Crisis Communication Strategy
  • Elective Modules
    • • Multimedia Applications for Communication
      • Creativity and Innovation
      • Office Application for Professionals
      • Corporate Training
      • Consumer Trends
      • Becoming A Leader
      • Professional Image and Etiquette
  • MPU Courses
    • • Character Building
      • Integrity and Leadership
      • Sustainable Society
      • Falsafah dan Isu Semasa(Philosophy and Current Issues)
      • Penghayatan Etika dan Peradaban (Appreciation of Ethic and Civilizations) (Local Students)
      • Bahasa Malaysia Komunikasi 2 (International Students)
      • Bahasa Kebangsaan A
      • Personal Social Responsibility
• Career Prospects
  • Corporate Communication Professional, Journalist, Advertising and Sales Promotion Executive, Strategic Communication Programme Personnel, Corporate Communication Officer, Public Information Officer, Media Broadcaster, Communication Adviser, Public Relations Personnel, Publicity Consultant.