Bachelor of Business Administration (Hons.) (Marketing Management)

Faculty of Business (FOB)

(R/345/6/0464) 06/19 (A10405)

This three-year programme nurtures students with an in-depth understanding of the concept of marketing management and communication. Special focus is given on international marketing, specifically objectives and resources of an organisation on global environmental opportunities and needs. Students will be taught how to interpret extensive market and operational information, develop an intuitive sense of customer and competitor motivations, and apply creativity in framing strategic marketing initiatives in light of implementation considerations and financial targets. Soft skills such as strategic thinking, public speaking and analytical thinking are covered.


  • Entry Requirements
    • • Pass Foundation / Matriculation from a recognised institution; OR
    • • Pass STPM / A level or its equivalent with 3 Principals inclusive of Mathematics / Economics / Accounting / Business Studies, and a pass in Mathematics and English at SPM/O Level or its equivalent; OR
    • • Pass STAM with minimum grade Jayyid in 2 subjects and a pass in Mathematic and English at SPM level or its equivalent.
    • • Pass UEC with minimum of grade B in at least five (5) subjects inclusive of Mathematics and English; OR
    • • Pass Diploma from a recognised institution.
    • English Entry Requirement for International Students:
      All undergraduate programmes offered by Faculty of Business require a minimum score of 5.5 in IELTS or its equivalent,
  • Programme Structure
    • Core
      • Year 1
        • Financial Accounting for Managers
          Information Systems Concepts
          Mathematics for Managers
          Fundamental of Marketing
          English for Business Studies
          Fundamental of Finance
          Introductory Macroeconomics
          Understanding Management
          Statistics for Managers
          Fundamental of Business And Entrepreneurship
          Managing Organisational Behaviour
      • Year 2
        • Management Accounting for Managers
          Introductory Microeconomics
          English for Business Communication
          Managing Human Resource
          Understanding Consumer
          Business and Commercial laws
          Business Information Systems
          Quality and Operations Management
          Market Planning and Management
          Industrial Training
      • Year 3
        • Business Ethics
          Marketing Research Methods
          Promotional Marketing
          Marketing in Service Industries
          Management of Strategy
          Marketing Management Research Project
          Strategic Marketing
          Malaysian Economy
          Electronic Business
    • Elective Modules
      • TWO (2) subjects should be taken from the following:
      • Brand Management
        International Marketing
        Marketing and Information Technology
        Selling and Sales Management
        Supply Chain Management
    • University Subjects
      • Year 1
      • U2 – Bahasa Kebangsaan A or Foreign Language
        U1 – Hubungan Etnik OR Pengajian Malaysia 3 and Well-Being among Malaysians / Islamic Institutions
      • Year 2
      • U1 – TITAS OR Bahasa Melayu Komunikasi 2 in Malaysia
        U3 – Introduction to Multicultural Studies in Malaysia / Stress
      • Year 3
      • U4 – Co-curriculum
  • Career Prospects
    • Marketing executives, industrial marketers, product development managers, business and marketing strategists, service quality experts, and customer relationship managers.