Bachelor of Communication (Strategic Communication) (Hons)

Faculty of Applied Communication (FAC)

(N/321/6/0174) 04/20 (MQA/SWA4223)

The Bachelor of Communication (Hons.) (Strategic Communication) focuses on the development of creativity, innovation, analytical and practical knowledge as well as skills directed towards strategic applications of communication to societal issues and organisational objectives.


  • Entry Requirements
    • • Pass Foundation/Matriculation studies programme from a recognised institution; OR
    • • Pass STPM or its equivalent with a minimum of Grade C (GPA 2.00) in any two (2) subjects; OR
    • • Pass A-Level with a minimum of Grade D in any two (2) subjects; OR
    • • Pass STAM with a minimum Grade Jayyid (Good) in 2 subjects and a Credit in English at SPM Level or its equivalent; OR
    • • Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English; OR
    • • Pass Diploma from a recognised institution; AND
    • • A minimum score of band 3 in MUET or its equivalent*.
      *Candidates not meeting this requirement may be subjected to an internal review process.
  • Programme Structure
    • Core
      • Year 1
        • Fundamentals of Strategic Communication
          Communication Theories
          Media Culture
          Fundamentals of English
          Organisational Behaviour for Strategic Communication
          Fundamentals of Marketing
          English for Academic Purposes
          Intercultural Communication
          Negotiation in Professional Contexts
          Public Relations Strategies
          Workplace Discourse
      • Year 2
        • Channel Architecture in Strategic Communication
          Semiotics Studies
          Media Languages and Strategic Communication
          Communication Technologies
          Strategic Thinking and Planning
          Strategic Communication Research, Planning and Evaluation
          Marketing Communication
          Promotional Writing
          Social Media Strategies
          Professional Image and Etiquette
      • Year 3
        • Strategic Communication Capstone Project
          Crisis Communication Strategy
          Event Planning and Management
          Becoming a Leader
          Media Law
          Corporate Training in Business Practices
          Workplace Communication
    • Elective Modules
      • Year 1
        Creative Writing
        English Phonetics and Phonology
        Spanish Language 1
        French Language 1
        Korean Language 1
        Japanese Language 1
        Chinese Language 1
        German Language 1
      • Year 2
        Interactive Multimedia
        Creativity and Innovation
        Spanish Language 2
        French Language 2
        Korean Language 2
        Japanese Language 2
        Chinese Language 2
        German Language 2
      • Year 3
        Office Application for Professionals
        Morphology and Syntax
        Spanish Language 3
        French Language 3
        Korean Language 3
        Japanese Language 3
        Chinese Language 3
        German Language 3
    • University Subjects
      • Year 1
        Hubungan Etnik (Local Students)
        Tamadun Islam dan Tamadun Asia (TITAS) (Local Students)
        Pengajian Malaysia 3 (International Students)
        Bahasa Malaysia Komunikasi 2 (International Students)
      • Year 2
        Introduction to Multicultural Studies in Malaysia
        Stress & Well-Being Among Malaysians
      • Year 3
        Bahasa Kebangsaan A/ Public Speaking
        Personal Social Responsibility
  • Career Prospects
    • Corporate Communication Professional, Journalist, Advertising and Sales Promotion Executive, Strategic Communication Programme Personnel, Corporate Communication Officer, Public Information Officer, Media Broadcaster, Communication Adviser, Public Relations Personnel, Publicity Consultant.