Bachelor of Multimedia (Hons.) Advertising Design

(R2/214/6/0097) 06/24 (A10483)

Advertising Design is a three-year degree programme focused on producing creative advertising content. Students are trained to master persuasive communication through design and multimedia applications. This programme emphasises on the understanding of branding, positioning, advertising strategy, media applications and product solutions. The creative process and final artwork are given great emphasis in order for our students to develop and enhance their skills and abilities to excel in this field.

We aim to develop graduates with the intellectual capacity to generate creative ideas in advertising communications, and who are technically
capable of transforming those ideas into impactful outputs.

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• Entry Requirements
  • • 1. Pass Foundation/Matriculation studies in related field from a recognised institution; OR
      2. Pass STPM or its equivalent with a minimum of Grade C (GPA 2.00) in any two (2) subjects; OR
      3. Pass A-Level with a minimum of Grade D in any two (2) subjects; OR
      4. Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English; OR
      5. Recognised Creative Multimedia Diploma or its equivalent with a minimum CGPA of 2.50; * OR
      6. Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field. ** AND
      7. Pass an interview OR submission of student’s portfolio, to be determined by MMU as required.

  * Candidates with CGPA below 2.50 may be admitted subject to a rigorous internal assessment process..

  ** DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.

• Programme Structure
  • Core
    • Year 1
      • Advertising Design 1
        Advertising Design 2
        Web Design
        Environmental Design
        Media Culture
        Video Production
        Media Aesthetics
        3D Modelling and Printing
        Internet and Mobile Application
        Mobile App Design and Development
    • Year 2
      • Advertising Design 3
        Advertising Design 4
        Audio Visual for Advertising
        E-marketing
        Multimodal Interaction Design
        Semiotic Studies
        Sound Design 1
        Integrated Marketing Communication
        Video Production for Advertising
    • Year 3
      • Advertising Design Project 1
        Advertising Design Project 2
        Interactive Technology for Advertising
        Design Research
        Sound Design 2
        Media Law
        Media Anthropology
        Internship Programme
  • Elective Modules
    • Corporate Identity
      Information Design
      Project Management
      Motion Capture
  • University Subjects
    • Integrity and Leadership
      Philosophy and Current Issues
      Appreciation of Ethics and Civilizations
      Bahasa Kebangsaan A (Students without credit in BM at SPM Level)
      Bahasa Melayu Komunikasi 2 (International students)
      Character Building
      Sustainable Society
      Fundamentals of Digital Competence with Basic Programming
• Career Prospects
  • Art Director, Designer, Manager in Publications, Corporate and Communication Departments, Advertising Agencies, Design Houses, Production Houses, Retailer; or
  • Manager, Designer, Art Director for Film, Animation, Music Production Houses and Broadcast Agencies; or
  • Manager of Art, Design, Branding for Retailers, Entrepreneurs, Product Designs; or
  • Manager, Designer for Advertising related activities for small businesses;
  • Online, Print, Exhibition, Outdoor, Web Advertising