Bachelor of Marketing (Hons.)

(R2/342/6/0100) 09/24 (A5315)

This specialised degree program emphasises both conventional marketing theories and digital applications which are required by most industries in the market today. Students that complete this program will be equipped with the knowledge and skills necessary to navigate the competitive world waiting for them. By the time they graduate, students of this program will have the ability to handle the intricate challenges of modern digital marketing.

Conventional marketing theories taught in this course prepare students to understand the foundations of marketing while developing their skills to identify target markets, design marketing strategies and optimise various communication tools. This, added with the many digital based subjects offered to them, produces students with a holistic educational experience and comprehension that will be valuable across multiple industries.

Confidence, enthusiasm, competence and proficiency of modern day marketing tools are soft skills that the students of this program will attain through the numerous presentations and practical applications that are embedded in this program.

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• Entry Requirements
  • 1. 1. Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
       2. Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
       3. Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
       4. Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
       5. Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O-Level English or equivalent;

    For Bachelor of Digital Enterprise Management (Hons) :

    Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English OR a minimum of Grade C in SPM/O-Level Mathematics and English or equivalent; OR

    1. Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) with at least CGPA of 2.00; OR
    2. Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.*

    Note:

    The requirement to Pass Mathematics and English Subjects at SPM Level can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievement.

    Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.

    Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.

    (English subject requirement does not apply to international students since they are required to meet certain scores of international English examination and privileged with certain exemptions)

    * DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.

• Programme Structure
  • Core
    • Year 1
      • Accounting for Decision Making
        English for Business Communication
        Principles of Finance
        Managerial Mathematics
        Fundamental of Marketing
        Digital Transformation Technologies
        Managerial Statistics
        English for Business Studies
        Critical Thinking and Application in Management
        Fundamentals of Economics
        Management
        Elective
        Character Building
        Fundamentals of Digital Competence with Basic
        Programming
        Character Development
        U3
    • Year 2
      • Business Law
        Organizational Behaviour
        Mobile App Design & Development
        Strategic Marketing
        Media Publishing & Corporate Design
        Consumer Behaviour
        Integrated Marketing Communications
        Human Resource Management
        Business Analytics
        Web Design
        Marketing Research
        Digital Marketing
        Brand Management
        Elective
        U1
        U2
    • Year 3
      • Global Marketing
        Sales & Professional Business Marketing
        Innovative Product Marketing
        Capstone Project
        Social Media Marketing
        Industrial Training
        Elective
        Elective
        U1
        U4
  • Elective Modules
    • The 4 elective courses (total 12 credit hours) are to be chosen from any courses offered by FOM or other faculties except courses offered to Bachelor of Accounting (Hons). The following list are recommended:
    • Entrepreneurship
      Relationship Marketing
      Retail Marketing
      Event Marketing
      Leadership
      Services Marketing
      Psychology
    • *Open electives (subjects from other faculties) are also offered for students to consider*
  • University Subjects
    • Character Building
      Sustainable Society
      Fundamentals of Digital Competence with Basic Programming
    • U1, U2, U3, U4 (Refer program structure)
• Career Prospects
  • Marketing Manager/Executive, Social Media creator/administrator, SEO executive/specialist, Marketing analyst, Content marketer, Digital strategist, Product Specialist/Executive, Brand Manager, Public Relations Executive, Corporate Communications Executive and many more.