Bachelor of Marketing (Hons.)

(R3/0415/6/0028) 09/29 (A5315)

This specialised degree program emphasises both conventional marketing theories and digital applications which are required by most industries in the market today. Students that complete this program will be equipped with the knowledge and skills necessary to navigate the competitive world waiting for them. By the time they graduate, students of this program will have the ability to handle the intricate challenges of modern digital marketing.

Conventional marketing theories taught in this course prepare students to understand the foundations of marketing while developing their skills to identify target markets, design marketing strategies and optimise various communication tools. This, added with the many digital based subjects offered to them, produces students with a holistic educational experience and comprehension that will be valuable across multiple industries.

Confidence, enthusiasm, competence and proficiency of modern day marketing tools are soft skills that the students of this program will attain through the numerous presentations and practical applications that are embedded in this program.

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• Entry Requirements
  • 1. Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution; OR
    2. Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
    3. Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
    4. Pass STAM with a minimum of Grade Jayyid (Good) in two (2) subjects AND a Pass in Mathematic and English at SPM or its equivalent; OR
    5. Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of English OR a minimum of Grade C in SPM/O-Level English or equivalent;For Bachelor of Digital Enterprise Management (Hons) :
       Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English OR a minimum of Grade C in Mathematics and English at SPM/O-Level or equivalent; OR
    6. Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF) with at least CGPA of 2.00; OR
    7. Pass DKM/DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.*; OR
    8. Possess an APEL.A certificate from MQA for admission into Bachelor programmes. For more information, please visit https://www.mmu.edu.my/apel-a/
  • Note:

    The requirement to Pass Mathematics and English Subjects at SPM Level can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievement.

    Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.

    Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.

    (English subject requirement does not apply to international students since they are required to meet certain scores of international English examination and privileged with certain exemptions)

    * DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.

• Programme Structure
  • Core
    • Year 1
      • Accounting for Decision Making
        Business Law
        Principles of Finance
        Fundamentals of Marketing
        Managerial Statistics
        Management
        English for Business Communication
        Business & Society
        Fundamentals of Economics
        Web Design
        Elective 1
        Character Building
        Fundamentals of Digital Competence with Basic Programming
        Sustainable Society
        U3
    • Year 2
      • Management Information System
        Organizational Behaviour
        Human Resource Management
        Entrepreneurship
        Business Analytics
        Mobile App Design & Development
        Strategic Marketing
        Multimedia Applications for Strategic Communication
        Digital Marketing
        Innovative Product Marketing
        Elective 2
        Elective 3
        Elective 4
        U1
        U2
        U4
    • Year 3
      • Strategic Management
        Digital Transformation Technologies
        Sales & Professional Business Marketing
        Marketing Research
        Consumer Behaviour
        Brand Management
        Service Marketing
        Global Marketing
        Integrated Marketing Communications
        Industrial Training
        U1
  • Elective Modules
    • Choose any 4 from the following:
      Theory of Inventive Problem Solving
      Leadership
      Relationship Marketing
      Digital Media in Business
      Event Marketing
      Open electives from other faculties
  • University Subjects
    • Character Building
      Sustainable Society
      Fundamentals of Digital Competence with Basic Programming
    • U1, U2, U3, U4 (Refer program structure)
• Career Prospects
  • Marketing Manager/Executive, Social Media creator/administrator, SEO executive/specialist, Marketing analyst, Content marketer, Digital strategist, Product Specialist/Executive, Brand Manager, Public Relations Executive, Corporate Communications Executive and many more.