FOM Alumna Returns to Share Realities of Content Creation

On 11 June 2026, Ms. Hanisah Zafirah Mohamad Hanafiah, an alumna of the Faculty of Management (FOM), returned to her alma mater to deliver a sharing session titled “The Realities of Content Creation”  at the Cyberjaya campus. A graduate of FOM’s Bachelor of Marketing programme and recipient of the FOM Best Student Award 2023, she shared her professional experiences as a content creator with current Bachelor of Marketing students under the supervision of Dr. Nurazlin Mohd Fauzi.

During the session, Ms. Hanisah provided insights into the realities of working in the content creation industry, highlighting that success requires much more than a strong social media presence. She spoke about the importance of creativity, discipline, consistency, and authenticity in building an online presence, as well as her experiences collaborating with brands and adapting to changes in digital platforms. Students were encouraged to focus on creating meaningful content and developing their personal brands while continuously improving their skills.

The session concluded with an engaging question-and-answer segment, where students sought advice on career opportunities, content monetisation, and standing out in a competitive digital landscape. Ms. Hanisah’s practical insights and personal experiences offered valuable lessons on adaptability, perseverance, and lifelong learning. The event also provided a meaningful opportunity for alumni to give back to the faculty while helping students gain a better understanding of the evolving content creation industry.