Local Entrepreneurs Learn Financial Planning and AI Marketing

Managing business finances and reaching customers online were the focus of a Knowledge Transfer Project conducted by the Faculty of Management (FOM) under Program Empower Rakyat (POWER) on 3 October 2026.

Held at Surau Al Amin, Section 8, Bandar Baru Bangi, the programme covered financial management and AI-based digital marketing, with sessions designed around practical business needs.

Under the Smart Money Management, Stronger Businesses (Bijak Wang, Kukuh Perniagaan) session, participants learned about calculating business costs and selling prices, tracking profits, maintaining financial records and managing cash flow. The session also covered the importance of separating personal and business finances.

The AI-based digital marketing session introduced participants to tools such as ChatGPT and Canva for creating sales captions and promotional posters. Through hands-on activities, they explored ways to identify target customers and improve their social media promotions. The sessions were conducted by Ms Hamsatulazura Hamzah, Dr Diyana Abdul Mahad, Ms Zarehan Selamat and Ms Rapiah Mohd Zaini.