On 24 September 2020, our two successful Permata Dunia namely Ms. Eyqa Sulaiman and Mr. Adha Izhan were invited to share some insights on how social media branding impacts businesses.  The talk was streamed live through Facebook and Instagram in Cyberjaya. Moderated by Ms. Sophiya Rose Elena, a student from Faculty of Applied Communication (FAC), the event managed to attract 850 viewers.

As a founder of Sugarcraft, Ms. Eyqa shared her experience of managing her business through online campaigns. Meanwhile, Mr. Adha Izhan, a founder of Madre emphasised that finding and solving a problem is important in order to start a business. The event was organised by Centre for Alumni (CfA) and aimed to motivate students and alumni to utilise social media as the tools to support business especially during COVID-19 pandemic period.