Multimedia University | Paving the Way for Design Thinking Workshop in Madinah

Prof. Dr. Murali Raman, the Director of MMU Business School was given the honour to speak and conduct a Design Thinking workshop at the prestigious Programme for Advanced Leadership and Management (PALM) 12, at Pullman Zamzam Medina, Grand Ballroom Al Haram, Madinah, Saudi Arabia, recently. His talk entitled “Digital Business Transformation: Coping with the 4th Industrial Revolution”.

PALM is a two-week programme organised by the Madinah Institute for Leadership and Entrepreneurship (MILE), which brings together speakers from many reputable institutes all over the world. This year, the core speakers were from IESE Business School, Columbia Business School, Cranfield Business School, Franklin Covey, University of Toronto and MMU. MILE is an affiliate of the Madinah Knowledge-Economy City — a project under the Saudi Arabian Government. The participants of PALM consist of Senior Leaders from organisations across the Middle East and other parts of the Muslim world.

Congratulations to Prof. Murali for making MMU part of this programme, and giving us a presence in Madinah.