Diploma in Applied Communication

(R/0323/4/0011) 09/29 (MQA/SWA12395)

The two-year programme focuses on developing students’ knowledge of communication. It increases students’ understanding and critical awareness of the dynamics of media transformation and the challenges this creates within various applied contexts.

Upon completion of the Diploma programme, you can opt for a related Degree programme from the Faculty of Applied Communication.

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• Entry Requirements
  1. 1. Pass in SPM /O-Level or its equivalent with a minimum of Grade C in at least three (3) subjects, inclusive of English; OR
     2. Pass STPM or its equivalent with a minimum of Grade C (GPA 2.00) in any one (1) subject including a minimum of Grade C in English at SPM/O-Level or its equivalent; OR
     3. Pass in STAM with a minimum Grade Maqbul (Pass) in any one (1) subject including a credit in SPM English or its equivalent; OR
     4. Pass UEC with a minimum of three (3) Bs including English; OR
     5. Pass SKM Level 3 or any qualifications equivalent to Certificate (Level 3, MQF) including Pass SPM with a credit in English or its equivalent; OR
     6. Pass a Certificate or its equivalent including a credit in English at SPM or its equivalent; OR
     7. Pass a Certificate in Media and Communication or its equivalent; OR
     8. Posses an APEL.A certificate from MQA for admission into Diploma programmes.
• Programme Structure
  • Year 1
    • • Fundamentals of Strategic Communication
      • Digital Media and Culture
      • Introduction to Stakeholders Management
      • Essential to Financial Communication
      • Fundamentals of Intercultural Communication
      • Consumer in Digital Age
      • Graphic Design
      • Media and Broadcasting
      • Public Relation
      • Essential Academic Writing
      • Visual Communication
      • Advertising In New Media
  • Year 2
    • • Strategic Communication and Digital Media
      • Viral Marketing Communication
      • Digital Journalism
      • Media Publishing and Design
      • Social Media Strategy
      • Digital Content Creation and Storytelling
      • Business Communication in the Digital Age
      • Corporate Event Planning
      • Media Law and Ethics
      • Internship
      • Final Year Project
  • Elective Subjects
    • • Persuasive Presentation
      • Computer Technology in New Media
      • Drama and Performance
      • Media and Entertainment Management
      • Personal Branding
      • Media Production
      • Copywriting
      • Digital Entrepreneurial Communication
  • MPU Subjects
    • • Character Building
      • Integrity and Leadership
      • Falsafah dan Isu Semasa(Philosophy and Current Issues)
      • Bahasa Malaysia Komunikasi 1 (International Students)
      • Basic Academic Writing
      • Grooming and Professional Etiquette
      • Family and Society in Malaysia
      • Introduction to Cultural Practices in Malaysia
      • Fundamentals of Islamic Leadership In Malaysia
      • Personal and Social Responsibility