FAC Student Receives PROTON Young Talent Award at National Business Case Study Challenge

Let us congratulates Vishan A.L. Logeswaran, a student from the Faculty of Applied Communication (FAC), on receiving the PROTON Young Talent Award at the PROTON Business Case Study Challenge 2026, held from 23 to 25 October 2026 at Zenith Hotel, Putrajaya.

Vishan participated in the national-level competition as a member of Team Iriz alongside fellow FAC students Nur Ayuni Zahri and Athirah Izayu, representing MMU in addressing real-world business challenges. He was among 12 students selected from a pool of 52 participants to receive the PROTON Young Talent Award.

The competition is part of the PROTON Young Talent (PYT) Programme, which challenges university students to develop innovative and practical solutions to business issues in the automotive and mobility industry. It provides a platform for participants to apply analytical thinking, strategic problem-solving, creativity and teamwork to industry-relevant challenges.

Vishan’s recognition highlights the relevance of strategic communication skills beyond traditional communication roles, particularly in business strategy, critical thinking and interdisciplinary collaboration. His achievement demonstrates how students can apply their communication knowledge and competencies to address complex business challenges in an evolving industry landscape.

The programme also provides potential career development opportunities for high-performing participants, including industry mentorship, structured professional development, hands-on industry experience and conditional employment offers upon graduation. MMU was also represented by a team from the Faculty of Business (FOB), reflecting the university’s participation across different academic disciplines in this industry-focused competition.

Vishan’s achievement reflects FAC’s commitment to developing adaptable, industry-ready graduates equipped with strategic communication knowledge, critical thinking and creative problem-solving skills to contribute across diverse professional fields.