More than 60 Diploma in Business Administration (DBA) students from the Faculty of Business (FOB) joined Yakult’s virtual factory tour on 14 and 17 March 2022. The virtual tour was led by Ms. Fatahiyah Mohd and Ms. Crystal Phang, PR & Science Leader from the Public Relations and Science Department of Yakult (M) Sdn Bhd. The tour was organised by Dr. Subhachini, the DBA programme coordinator, and Ms. Nor Fauziana, the lecturer for the Principles of Marketing subject.
The students were enlightened with Yakult’s history on their complete international business portfolio before viewing the factory operation during the session. The students also had the opportunity to take a closer look at how the Japanese high technology machinery in producing great quality, beneficial and tasty cultured milk drinks. Apart from that, the students were also exposed to different marketing strategies including revenue models which have been adopted by the company since 1935 namely through product lines, market segmentation, exports and distributions to local and international retailers.