FOB Students Cultivates Entrepreneurship and Marketing Skills Through Experiential Learning

On 11 January 2026, a group of students from the Faculty of Business (FOB), who are also members of the Business Society, accompanied by their lecturer, Mr. Vincent Chan, participated in the PB Realty project launching ceremony in Melaka, where they had the opportunity to engage with the public and showcase their project.

The students operated a booth to introduce Jayden’s Story Board Game, an innovative learning tool designed to nurture creativity and confidence among children. They also sold handmade cards and bookmarks, demonstrating their creativity as well as their skills in product positioning and sales. The booth attracted over 100 visitors, with many children enjoying hands-on gameplay, creating a lively and interactive atmosphere throughout the event.

This experience allowed the students to go beyond classroom theory by applying their entrepreneurship, marketing, and communication skills in a real industry and community setting. It serves as a strong example of experiential learning, where knowledge meets practice and ideas come to life.

Well done!