Nurturing High-Impact Research with SmartPLS 4 Modelling and Analysis Workshop

The Center of Excellence (COE) – Business Innovation and Communication (BIC), under the Center of Management and Marketing Innovation (CMMI), organized a postgraduate research workshop titled “Data Analysis with SmartPLS 4” in November 2025. The workshop was spearheaded by Assoc. Prof. Ts. Dr. Lilian Anthonysamy, Chairperson of CMMI, and supported by Dr. Yeo Sook Fern, Director of COE–BIC, and Dr. Stany, Co-chair of CMMI.

This workshop aligns with CMMI’s ongoing mission to foster research excellence, innovation, and publication-ready scholarship among postgraduate researchers at Multimedia University (MMU). Participants were guided through essential SmartPLS 4 competencies, including measurement model assessment, mediating and moderating effects, result reporting, and multi-group analysis—key analytical skills for conducting high-impact empirical research.