Empowering Students with E-Commerce and Digital Business Skills

More than 100 diploma students from the Faculty of Business (FOB) participated in an online webinar titled “From Zero to Online Hero: Building a Strong Business Online Presence”, delivered by Mr. Hafizullah bin Munir, Director of SKCT Sdn. Bhd. and Industrial Advisor for the Diploma in Business Administration (DIBA) programme.

Participants gained practical exposure to key aspects of building an effective online business presence, including understanding customer needs, leveraging digital platforms, applying marketing strategies, and maintaining consistent branding and content. Discussions also covered current industry challenges, emerging e-commerce trends, the role of intermediaries, and Malaysia’s positioning in the global digital marketplace.

Students actively engaged throughout the session and gained valuable insights into real-world business practices, particularly the importance of adaptability, practical skills, and continuous learning. Coordinated by the DIBA team, the session highlighted the relevance of industry exposure in complementing academic learning and enhancing students’ readiness for careers in digital business.