Exploring Digital Innovation in Real-World Retail Experience

A group of Diploma in Digital Business students from the Faculty of Business (FOB) took experiential learning beyond the classroom during a visit to a real-world retail environment as part of their Digital Business Venture & Strategy course on 9 April 2026. The initiative aimed to strengthen students’ understanding of digital transformation by exposing them to industry settings and challenge-based learning with the theme “Reinvent the Big Bad Wolf experience into a digital journey”.

Guided by Mr Vincent Chan, students were given the opportunity to observe large-scale retail operations and customer engagement in action. The learning experience was designed to encourage students to think critically about how digital solutions can enhance traditional business models.

During the session, students were assigned a challenge to reimagine the retail experience into a digital journey. Working in groups, they explored innovative ideas to improve customer convenience, enhance engagement, and create more immersive and interactive experiences through technology.

Following the on-site engagement, students returned to class to refine and present their ideas. Among the proposals developed were gamified “treasure hunt” concepts to enhance product discovery, as well as smart navigation solutions to assist customers in locating items more efficiently within a large-scale retail environment. The activity demonstrated how experiential and challenge-based learning can strengthen creativity, problem-solving skills, and digital innovation capabilities among students.