CMMI Hosts Workshop on Qualitative Data Analysis Using ATLAS.ti

The Center of Excellence (COE) – Business Innovation and Communication (BIC), under the Center of Management and Marketing Innovation (CMMI), successfully organised a virtual knowledge-sharing session titled “Qualitative Analysis of Interview Data using ATLAS.ti: Transforming Voices into Insight” on 6 February 2026. This session was organized by Assoc. Prof. Ts. Dr. Lilian Anthonysamy, Chairperson of CMMI, and supported by Dr. Yeo Sook Fern, Director of COE–BIC, and Dr. Stany, Co-chair of CMMI.

The session was conducted by Dr Aznur Hajar Abdullah, who shared practical insights and hands-on strategies on analysing qualitative interview data using ATLAS.ti. Participants gained valuable exposure to systematic coding, theme development, and techniques to enhance rigour and credibility in qualitative research.

The session attracted academics, postgraduate students, and researchers, and reflected CMMI’s ongoing commitment to strengthening research capabilities and promoting methodological excellence within the academic community.