Students Bring Marketing Concepts to Life at “The Art of Storytelling” Showcase

Over 200 diploma students enrolled in Principles of Marketing and Fundamentals of Marketing subjects participated in “The Art of Storytelling: An Innovative Marketing Showcase” on 27 January 2026 at the Melaka campus.

During the showcase, student teams presented their packaging concepts, promotional posters, and jingles to a panel of judges. The judging panel comprised the business owners assigned to the students, alongside subject matter experts from the Faculty of Business (FOB), offering students authentic industry perspectives and constructive academic feedback.

In addition to providing students with valuable real-business marketing exposure, the showcase also created a meaningful platform for local brands and SMEs, fostering a unique collaboration between academia and industry. Participating businesses included Ms Lobak Tudung, Donald & Lily, Kotak Kueh, Corndough Montel, Sambal Cili Garam Nyonya, Clay Junkie, Jayden’s Story Board Game, Burp’s Brewery, and Mek Puding.

The event was officiated by Dr. Siti Zakiah Melatu Samsi, FOB Dean. Overall, the event provided experiential learning opportunities for students while actively supporting local SMEs through innovative collaboration.