Exploring AirAsia’s Digital Transformation Firsthand

On 2 December 2025, students from the Diploma in Digital Business and Bachelor of Business Administration (Honours) Digital Business Management swapped their usual classroom for the vibrant open office at AirAsia RedQ.

Accompanied by Faculty of Business (FOB) lecturers Ms. Syarifah Diyanah Binti Yusoh, Assoc. Prof. Dr. Gan Chin Lay, and Mr. Nabil Bin Abas, the students spent the day learning how a digital-first airline operates behind the scenes, from operations to customer experience.

They explored how real teams at AirAsia use data, technology, and digital platforms to keep flights, apps, websites, and online services running smoothly. The visit provided a close-up view of AirAsia’s digital transformation journey and how innovative ideas are turned into the seamless experiences that travellers rely on.

It wasn’t all work, as students also had fun on the famous office slide and enjoyed the open-space work culture that AirAsia is known for. The visit gave them valuable insights into future career pathways in the digital business ecosystem, leaving them inspired, informed, and more confident about how their digital skills can shape their careers.