CMMI Leads Initiative to Drive Research Excellence through Workshop on Powerful Thesis Writing

The Center of Excellence (COE) – Business Innovation and Communication (BIC), under the Center of Management and Marketing Innovation (CMMI), organized a postgraduate research workshop titled “Crafting a Powerful Chapter 1 for Your Thesis” on 16 October 2025. The event aligns with CMMI’s ongoing mission to foster research excellence, innovation, and publication readiness research scholars at MMU. The workshop was organized by Assoc. Prof. Ts. Dr. Lilian Anthonysamy, Chairperson of CMMI, and supported by Dr. Yeo Sook Fern, Director of COE–BIC, and Dr. Stany, Co-chair of CMMI.

The invited speaker, Dr. Vikniswari Vija Kumaran, Senior Lecturer at the School of Social Sciences, Universiti Sains Malaysia (USM), delivered an insightful and practical session that guided students and researchers through the essential components of a strong and compelling introductory chapter.

Dr. Vikniswari, who specialises in environmental, digital, and behavioural economics, shared effective strategies on how to connect research topics to real-world issues, define measurable research problems, set SMART objectives, and frame clear and researchable questions. Participants also gained valuable insights on articulating the study’s significance, scope, and theoretical contributions to enhance thesis quality and academic rigor.