Industry Expert Shares Marketing Insights with FOM Students

The Faculty of Management (FOM) welcomed Ms. Schrene Goh, Chief Commercial Officer of Malaysia Rapid Transit Corp Sdn. Bhd. and Industrial Advisory Panel member for the Bachelor of Marketing (BOM) programme, for an industrial advisory visit on 11 September 2025.

Led by BOM Programme Coordinator Ms. Yap Yee Yann, the visit aimed to review and enhance the programme’s curriculum. The session began with opening remarks by Dr. Abby Ashraff Saprudin, Deputy Dean of Student Experience and Alumni, followed by a detailed curriculum presentation by Ms. Yap. Discussions covered curriculum relevance, industry expectations, and interviews with both faculty members and students.

During the visit, Ms. Schrene provided valuable feedback and recommendations to ensure the BOM programme remains aligned with evolving market needs and the growing demand for marketing talent. Her insights underscored FOM’s commitment to equipping students with the skills and knowledge required for a competitive job market.

As part of her engagement, Ms. Schrene also delivered a talk titled “Marketing in Action: Industry Insights & Career Pathways”, giving students practical perspectives on market trends, real-world marketing applications, and future career opportunities.

The visit concluded with an exit meeting attended by Associate Professor Dr. Tan Booi Chen, Dean of FOM. The faculty extends its gratitude to Ms. Schrene for her continued support and invaluable contributions to the BOM programme.