EDC Equips Future Entrepreneurs with Branding Insights

On 23 September 2025, another session of the I³ Entrepreneur Series was conducted at the Cyberjaya campus with Mr. Asrizal Razali, Founder of Asrizal Razali Academy, who is also the Industrial Learning Partner of the Faculty of Management (FOM). With the theme “How to Build a Brand that Sells & Inspires,” he shared practical strategies and eye-opening insights on developing a brand that not only resonates with customers but also fosters long-term loyalty and meaningful impact.

The session was attended by students from the Fundamentals of Entrepreneurship class coordinated by Ms. Diyana Abdul Mahad. Exposure to such industry expertise provided students with valuable perspectives that broaden their understanding of entrepreneurship and branding beyond the classroom.