The National Programme Social Entrepreneurship Project, ‘University to Community (UTC 2.0) 2023’, organised by the Ministry of Higher Education and the Ministry of Entrepreneur and Cooperatives Development, has officially kicked off in a grand launch event at Universiti Pendidikan Sultan Idris (UPSI). The event was launched by YBhg. Dato’ Dr Haji Megat Sany Megat Ahmad Supian, Deputy Secretary General (Policy) Ministry of Higher Education. The event was also attended by Prof. Dato’ Dr. Md Amin Md Taff, Vice Chancellor of UPSI.   

In a momentous gesture, a mock cheque worth RM20,000 was presented during the launch ceremony to all participating Higher Educational Institutions (IPTs). MMU is the only private university participating in this programme, along with 21 other IPTs. This substantial grant is a testament to the programme’s commitment to nurturing social entrepreneurship among students. The grant was received on behalf of Multimedia University (MMU) by Ms. Putri Syaidatul Akma Mohd Adzmi, who expressed her gratitude for the generous support that will empower MMU students to make a real impact.

Ms. Putri is also the mentor, who was accompanied by four bright and motivated MMU students who also pitched their ideas to Dato’ Dr. Haji Megat Sany and a representative from the Ministry of Entrepreneur and Cooperatives Development (KUSKOP).  The students also underwent the Training of Trainers (TOT) programme and are eager to embark on their journey of social entrepreneurship through the UTC 2023 programme together with a team of 26 students. Their participation signifies a promising future of innovation and community betterment.

With this strong start, EDC and its participating students are all set to tackle the challenges and opportunities of social entrepreneurship, driven by the financial boost from the RM20,000 grant. The programme, spanning a year from September 2023 to July 2024, not only promises to empower students with skills and knowledge in social entrepreneurship but also to create a positive impact on beneficiaries and the economy.