Multimedia University | FOM Conducts Qualitative Research Sharing Session

Centre of Business Excellence (COBE) had organised a sharing session for postgraduate students registered under the Faculty of Management (FOM). The session was conducted by Dr Abdul Aziz Ahmad, an academician from Faculty of Management entitled Qualitative Research: A Step-by-Step Approach. A total of 14 postgraduate students attended the session, who are currently undertaking the PhD, DBA, MBA and MPhil programme. The session enlightened the students with the overview of qualitative research and its differences with quantitative researches. Students were also explored the step-by-step approaches in conducting qualitative research. It is hoped that the PG students are able to expand their knowledge and skills for their research concepts.