Two industry’s experts were invited to share their perspectives and insights on the importance of business enterprises for keeping abreast with opportunities and challenges in the current digitisation era. This event was organised by the Faculty of Management (FOM) at Cyberjaya campus recently.

Wee Li, the founder of Netizen Experience, a user experience consultancy firm mentioned that many e-commerce firms had joined the bandwagon of e-commerce without a clear understanding from the users’ point of views. Wee Li who is also an MMU alumnus also explained that the team in Netizen Experience helps in researching, testing and developing a modern website or mobile experience that are commercially effective and user-friendly.

The other speaker, Abdul Offar who has 15 years of working experiences in renowned aviation companies like AirAsia and Malindo Airways emphasised that the digitalisation is the process of converting materials or information in a digital form. However, many companies are reluctant to understand and embrace the changes for them to move forward in this challenging era.