A total of 22 students of Faculty of Management (FOM) gained the hands-on experience in actual marketing practice through an industrial visit to Adabi Consumer Industries Sdn. Bhd. in Rawang, Selangor, on 2 October 2018.

During the visit, the final year’s students connected what they learned in classroom with the real life situation, and enhanced their awareness about local brands that have stood the test of time and becoming market leaders in the industry.

The students were also engaged in talks about product creation, marketing research, manufacturing and retail channel management, packaging and how to manage promotional activities. Talks were given by Mr. Azzedin Rusland, (Assistant Product Manager), Mr. Syed Ahmad Rifal (Trade Marketing Manager), Ms. Azatul Izan Mohamed Nordin (Senior Product Manager) and Mr. Mohd Irwan Mohd Nor (Executive Chef). The trip was part of the FOM engagement efforts under the guidance and supervision of its lecturer, Dr. Nurazlin Mohd. Fauzi.