Diploma in Applied Communication

(N/321/4/0258) 09/24 (MQA/SWA12395)

The two-year programme focuses on developing students’ knowledge of communication. It increases students’ understanding and critical awareness of the dynamics of media transformation and the challenges this creates within various applied contexts.

Upon completion of the Diploma programme, you can opt for a related Degree programme from the Faculty of Applied Communication.

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• Entry Requirements
  • 1. Pass in SPM /O-Level or its equivalent with a minimum of Grade C in at least three (3) subjects, inclusive of English; OR
    2. Pass STPM or its equivalent with a minimum of Grade C (GPA 2.00) in any one (1) subject including a minimum of Grade C in English at SPM/O-Level or its equivalent; OR
    3. Pass in STAM with a minimum Grade Maqbul (Pass) in any one (1) subject including a credit in SPM English or its equivalent; OR
    4. Pass UEC with a minimum of three (3) Bs including English; OR
    5. Pass SKM Level 3 or any qualifications equivalent to Certificate (Level 3, MQF) including Pass SPM with a credit in English or its equivalent; OR
    6. Pass a Certificate or its equivalent including a credit in English at SPM or its equivalent; OR
    7. Pass a Certificate in Media and Communication or its equivalent.
• Programme Structure
  • Year 1
    • Fundamentals of Communication Theories
      Digital Media and Culture
      Introduction to Stakeholder Management
      Fundamentals of Intercultural Communication
      Media and Broadcasting
      Public Relations
      English
      Consumer in Digital Age
      Graphic Design
      Visual Communication
      Advertising in New Media
      Essential Academic English
  • Year 2
    • Strategic Communication and Digital Media
      Viral Marketing Communication
      Digital Journalism
      Media Publishing and Design
      Social Media Strategy
      Digital Content Creation and Storytelling
      Media Law and Ethics
      Corporate Event Planning
      Business Communication in the Digital Age
  • Elective Subjects
    • Computer Technology in New Media
      Copywriting
      Digital Entrepreneurial Communication
      Drama and Performance
      Media and Entertainment Management
      Media Production
      Personal Branding
      Persuasive Presentation
      All MPU Subjects