Diploma in Digital Business

(R/0414/4/0384) 01/31 (MQA/SWA14239)

This two-year diploma programme off­ers a variety of essential knowledge and skills in digital business through inquiry and exploration of new business models and opportunities in the digital era. This program also equips students with skills in shifting digital business transformation strategies, leading digital innovations, analysing valuable data for decision making, understanding the concept of how digital business transformation adapt with artificial intelligence, enhancing business analytics for digital business, engaging customers through digital marketing and experiencing in developing digital business practices.

Upon completion of the programme, students can opt to further study in a related undergraduate programme off­ered by Faculty of Business and Faculty of Management in MMU, except for Bachelor of Financial Engineering (Hons).

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• Entry Requirements
  • 1. Pass SPM/O-Level or its equivalent with a minimum of Credit in at least three (3) subjects, and at least a Pass in English; OR
    2. Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any subject AND a Pass in English at SPM Level or its equivalent; OR
    3. Pass STAM with a minimum Grade of Maqbul (Pass) AND a Pass in English at SPM Level or its equivalent; OR
    4. Pass UEC with a minimum of Grade B in at least three (3) subjects and at least a Pass in English; OR
    5. Pass SKM (Level 3, MQF) in a related field; OR
    6. A Certificate (Level 3, MQF) in the related field with at least CGPA of 2.00; OR
    7. Possess an APEL.A certificate from MQA for admission into Diploma programmes.
  • Note
  • Upon completing the diploma programme, students who intend to pursue their studies in MMU will need to meet the entry requirements of the bachelor’s degree programme of their choice.
• Programme Structure
  • Year 1
    • Business Management
      Microeconomics
      Digital Business Venture & Strategy
      Business Accounting
      Introduction to Digital & Social Media Marketing
      Character Building
      Business Communication in the Digital Age
      Principle of Marketing
      Web Design
      Fundamentals of Business and Ethics
      Business Finance
      Introduction to Information System
      Digital Logistics and Supply Chain Management
  • Year 2
    • Quantitative Analysis
      Macroeconomics
      Business System Development
      Web Development and Application
      Cybersecurity
      Introduction to Financial Technology
      Business Analytics
      People Management
      Operations Management
      E-Commerce
      Decision Support System for Management
      Digital Business Project
  • Electives
    • Innovation and Design Thinking
      Introduction to Event Management
      Digital Personal Branding & Professionalism
      Introduction to Industry 4.0
  • University Courses
    • U1 – Philosophy and Current Issues/ Penghayatan Etika dan Peradaban (Local)/ Bahasa Melayu Komunikasi 1 (International)
      U2 – Basic Academic Writing/ Grooming and Professional Etiquette/ Bahasa Kebangsaan A
      U3 – Introduction to Cultural Practices in Malaysia/ Family and Society in Malaysia
      U4 – Personal Social Responsibility
      Character Building
      Sustainable Society
• Career Prospects
  • Digital Business Entrepreneur, Social Media Marketer, Digital Business Consultant