Diploma in Applied Communication

(N/321/4/0258) 09/24 (MQA/SWA12395)

The two-year programme focuses on developing students’ knowledge of communication. It increases students’ understanding and critical awareness of the dynamics of media transformation and the challenges this creates within various applied contexts.

Upon completion of the Diploma programme, you can opt for a related Degree programme from the Faculty of Applied Communication.

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• Entry Requirements
  • 1. Pass in SPM /O-Level or its equivalent with a minimum of Grade C in at least three (3) subjects, inclusive of English; OR
    2. Pass STPM or its equivalent with a minimum of Grade C (GPA 2.00) in any one (1) subject including a minimum of Grade C in English at SPM/O-Level or its equivalent; OR
    3. Pass in STAM with a minimum Grade Maqbul (Pass) in any one (1) subject including a credit in SPM English or its equivalent; OR
    4. Pass UEC with a minimum of three (3) Bs including English; OR
    5. Pass SKM Level 3 or any qualifications equivalent to Certificate (Level 3, MQF) including Pass SPM with a credit in English or its equivalent; OR
    6. Pass a Certificate or its equivalent including a credit in English at SPM or its equivalent; OR
    7. Pass a Certificate in Media and Communication or its equivalent.
• Programme Structure
  • Year 1
    • Fundamentals of Strategic Communication
      Communication Theories
      Social Media Strategies
      English for Academic Purposes
      Stakeholders Management
      Public Relations Strategies
      Strategic Thinking and Planning
      Media Culture
      Fundamentals of English
      Media Law
      Workplace Communication
  • Year 2
    • Communication Research Methodology
      Integrated Promotional Communication
      Marketing Communication Strategies
      Corporate Strategy
      Media Publishing and Corporate Design
      Corporate Communication
      Intercultural Communication
      Corporate Writing
      Semiotic Studies
      Negotiation in Professional Contexts
      Design Thinking for Strategic Communication
      Fundamentals of Digital Competence with Basic Programming
      Internship
  • Year 3
    • Capstone Project
      Crisis Communication Strategy
      Event Planning and Management
      Corporate Advertising
      Corporate Reputation Management
  • Elective Subjects
    • Multimedia Applications for Communication
      Creativity and Innovation
      Korean Language 1
      Korean Language 2
      Korean Language 3
      Consumer Trends
      Office Application for Professionals
      Chinese Language 1
      Chinese Language 2
      Chinese Language 3
      Corporate Training
      Becoming A Leader
      Professional Image and Etiquette
      French Language 1
      French Language 2
      French Language 3