“Build Your Brand” Workshop Inspires Young Minds from SMK Pekan Nenas, Johor

A group of dedicated staff from the Faculty of Business (FOB), in collaboration with the Student Recruitment Office (SRO), hosted an exciting and interactive workshop titled “Build Your Brand” for 68 Form Four students from Sekolah Menengah Kebangsaan (SMK) Pekan Nenas, Pontian, Johor, recently. The two-hour session sparked creativity, teamwork, and entrepreneurial thinking among the young participants.

The workshop was facilitated by Dr. Afandi Yusof, Mr. Tan Gek Siang, Mr. Hasfaizal Hasan, Mr. Mustarul Husaini Yahya, Ms. Nurul Dyanna Hamzah, Ms. Ummu Umairah Mohd Yunus, and Ms. Fathiah Hashim, who guided the students through a series of engaging and hands-on activities.

The programme began with a lively ice-breaking session, followed by the main activity, the “Build Your Brand” Innovation Pitching Challenge. Divided into groups, students were tasked to design their own product brand, create a catchy slogan, introduce innovative features, identify their target market, and pitch their ideas to a panel of judges.

Throughout the session, the students demonstrated enthusiasm, creativity, and teamwork as they applied real-world marketing concepts such as branding, positioning, and value creation in a fun and interactive way. The highlight of the event was the announcement of the winning team, who impressed the judges with their originality and presentation skills. The winners were awarded prizes as a token of recognition for their excellent effort.

The “Build Your Brand” workshop successfully combined learning and enjoyment, reflecting the faculty’s commitment to nurturing young talent and inspiring future business leaders through experiential learning.