Multimedia University | Helping Entrepreneurs Rebound from the Covid-19 pandemic

A group of final year students of Event Planning and Management class together with students of Intercultural Communication class and Academic Writing class of the Faculty of Applied Communication (FAC) successfully organised e-Bazaar in helping entrepreneurs affected by Covid-19 pandemic. The e-Bazaar was an online interactive platform for all entrepreneurs to promote their home-grown brands under specified categories namely Perkampungan Preneurs, Summer Artisan, and Pasar Pujangga.

The event aimed at helping local entrepreneurs to bounce back from the recent pandemic of Covid-19 while learning about the struggles and hardships that these entrepreneurs went through during these tough times. This e-bazaar was funded by the Entrepreneur Development Centre (EDC) under the Embedding Entrepreneurial Learning Scheme 2020.

Focusing on EL3 – Empathy with the life-world of the entrepreneur and with the tagline #ReboundfromCovid19, the e-Bazaar was a livestream event conducted via faculty’s Facebook live. The one-day event which was aired for five hours, was filled with various interactive contents, including live stream talk shows with MMU Permata Dunia such as the CEO of Celebrate TV, Mr. Fariz Hamdi, and Nexagate, Tuan Faisal Azmy. Viewers, especially secondary school students, also had the opportunity to take part in a writing competition.

The e-bazaar also featured a special appearance of Suhaimi Sulaiman, the Media Strategist and an entrepreneur during the live stream interview session and viewers also had the opportunity to see him giving advice especially to entrepreneurs who were affected by the recent pandemic. Attractive prizes such as TGV vouchers and local products were lined up during games segment for the LIVE audience. All in all, the event is a major success with students having to experience on how to plan, manage and coordinate a real-life event in the “new normal”.