Faculty of Management (FOM) through its Center of Business Excellent (CoBE) organised a sharing session entitled “Qualitative Research for Junior Researchers” recently. The session was conducted by Dr. Abdul Aziz Ahmad, an academician from FOM. A total of 35 participants especially the junior researchers attended the session.

The session is designed to provide a general understanding of qualitative research methods, its differences with quantitative research, and issues related to the design and conduct of qualitative studies. Participants were also explored to the six types of qualitative research, step-by-step approaches in conducting qualitative research, and the type of methods that can be used to investigate different research objectives. It is hoped that the participants are able to enhance their knowledge and skills in producing good qualitative research papers and finally increasing MMU’s publication and citations.