Multimedia University | Igniting Students’ Creativity through MMCD 2019 Mini Showcase

A total of ten group projects of DMM5024 Introduction of Multimedia and Creative Design subject was selected to be part of the exhibition in the Multimedia and Creative Design 2019 (MMCD2019) Mini Showcase in Melaka on 3rd October 2019. Organised by three lecturers from the Faculty of Business (FOB), namely Ms Syarifah Diyanah Yusoh, Ms Norashikin Sahadan and Mr Tai Hen Toong, the showcase was evaluated by two professional judges; Prof. Ts. Dr. Sazilah Salam from Universiti Teknikal Malaysia (UTeM) and Ms Nor Afirdaus Zainal Abidin from City University Malaysia.

The showcase exhibits multimedia and creative design artworks related to business branding in promoting better insight into a marketing strategy to a business industry through design. The design can communicate a brand’s profile, raises visibility, reinforces message and converse of buy-or-not-to-buy psychologically compelling.

As a result, a team led by Kang Yung Yee emerged as the champion of the exhibition. Other groups led by Sim Pei Xiu and Ting Che Siang won the first runner up and the second runner up respectively. The champion received a cash prize of RM100 together with other prizes and e-certificates. Ms. Nun Shwu Huey, the Deputy Dean of FOB gave away the prizes to the winners.