This programme aims to produce graduates with the following quality after several years of graduation:

PEO1: Graduates who apply contemporary business management knowledge and skills to manage challenges professionally or socially gainful activities.
PEO2: Graduates who exhibit innovative integration of digital tools and analytical techniques in resolving issues in complex problems.
PEO3: Graduates who steer initiatives with strategic leadership skills with a high degree of responsibility.
PEO4: Graduates who engage in lifelong learning towards sustainable development in response to the rapid change of technology and global challenges.

Upon graduation, the graduates are expected to achieve or attain the following outcomes:

PLO1: Evaluate advanced theories and concepts of management and business.
PLO2: Resolve complex problems by providing recommendations to business organisations.
PLO3: Organise complex tasks/ operation effectively and flexibly in business field.
PLO4: Demonstrate interpersonal and communication skills for effective communication with diverse stakeholders.
PLO5: Demonstrate relevant digital skills for research/work/study.
PLO6: Interpret quantitative and/or qualitative data to resolve management and business problems critically and accurately.
PLO7: Display leadership skills and responsibility in managing business organizations.
PLO8: Show entrepreneurial mind-set in performing relevant assigned tasks for professional development and personal growth.
PLO9: Perform research adhering to legal, ethical, professional and sustainable practices.