Research Centres

Research Centres

Centre for e-Services, Entrepreneurship and Marketing (CESEM)

The Centre for e-Services, Entrepreneurship and Marketing (CESEM) focuses on innovative research in electronic services, entrepreneurship and marketing. The centre’s research works on projects that examine these areas of foci in both the private and public sectors. More specifically, it aims to develop key assessment frameworks and strategies for electronic-based public and private services.

Chairperson: Dr. Yeo Sook Fern

Address
Centre for e-Services, Entrepreneurship and Marketing (CESEM),
Faculty of Business
Multimedia University,
Jalan Ayer Keroh Lama,
75450 Melaka, Malaysia
Email
yeo.sook.fern@mmu.edu.my

Centre for Globalisation and Sustainability Research (CGSR)

The Centre for Globalisation and Sustainability Research (CGSR) – previously known as Centre for Borderless Markets and Economics (CBME), provides the research platform for researchers specializing in global and regional finance and economics. Accounting and legal issues are also incorporated in some of the research projects undertaken by the centre. CGSR focuses on three research directions which include but is not limited to:
• Crisis Assessment and Risk Management
• Macro/ Regional Level Assessment
• Micro/ Industry & Firm Level Assessment

Chairperson: Dr. Solarin Sakiru Adebola

Address
Centre for Globalisation and Sustainability Research (CGSR),
Faculty of Business
Multimedia University,
Jalan Ayer Keroh Lama,
75450 Melaka, Malaysia
Email
sasolarin@mmu.edu.my