Bachelor of Business Administration (Hons.) Digital Business Management

Bachelor of Business Administration (Hons) (Digital Business Management)

(R3/0414/6/1050) 06/27 (A7961)

Bachelor of Business Administration (Hons.) Digital Business Management programme is crucial to succeed in the future artificial intelligence driven workforce. This programme equips students with essential IT, business, marketing and management skills in shaping strategic direction for digital business transformation. Students are exposed to essential business analytics skills which are crucial for making rapid and accurate decisions in a hyper-competitive digital business world. This programme allows students to be exposed to cutting-edge web and mobile technologies to gain competitive advantage from artificial intelligence driven digitalization wave.

This programme offers courses that are SAP-certified and Microsoft-certified. SAP is a world-recognized Enterprise Resource Planning software certification, which is essential for the digital transformation of traditional business. Microsoft certification demonstrates to future employers that graduates from this programme are proficient in the specific real-world skills associated with digital business management roles.

This programme puts classroom learning into practice through I-cadetship. Academic lessons and I-cadetship will be complemented with real-life case studies, field trips, competitions, first-hand information from guest speakers and interactive teaching approaches that maximise learning outcomes.

Students would be guided by industry practitioners to solve problems that digital companies face. Through industrial attachment, industry-based assignments and industrial final year projects, students would be well prepared for better communication with business correspondence.

Upon graduation, students of this programme would be able to play a significant role in decision making to develop strategic digital business practices, redesign and streamline digital business management processes for the digital transformation of the organizations.

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ENTRY REQUIREMENT & PROGRAMME STRUCTURE

PROGRAMME EDUCATIONAL OBJECTIVE

PEO1: Graduates in the field of digital business management who possess in-depth and comprehensive theoretical and practical knowledge in business.
PEO2: Graduates in the field of digital business management who possess comprehensive managerial and entrepreneurial skills to perform professionally and ethically in different organisations.
PEO3: Graduates in the field of digital business management who can use a broad range of digital applications and analytical techniques to support business functions.
PEO4: Graduates in the field of digital business management who can demonstrate teamwork, leadership, interpersonal communication, creativity and innovation skills in professional and social context.
PEO5: Graduates in the field of digital business management who commit to learning for continuous development.

PROGRAMME OUTCOMES

PLO1: Demonstrate in-depth knowledge and understanding of key business concepts and principles.
PLO2: Apply in-depth and comprehensive business knowledge to manage complex problems in business organisations using different approaches.
PLO3a: Organise tasks, activities, or projects effectively to achieve targeted results.
PLO3b: Demonstrate effective collaborative skills with diverse stakeholders to achieve desired results.
PLO3c: Demonstrate effective written and oral communication skills.
PLO3d: Demonstrate relevant digital skills for work/study.
PLO3e: Analyse numerical and graphical data to assist decision-making in work/study.
PLO3f: Demonstrate leadership skills and responsibility in managing business organisations.
PLO4a: Identify self-improvement for academic and career development.
PLO4b: Demonstrate entrepreneurial skills in resolving business problems..
PLO5: Exhibit professionalism and ethical awareness in various business and social situations.