(R3/0414/6/1050) 06/27 (A7961)

Bachelor of Business Administration (Hons.) Digital Business Management programme is crucial to succeed in the future artificial intelligence driven workforce. This programme equips students with essential IT, business, marketing and management skills in shaping strategic direction for digital business transformation. Students are exposed to essential business analytics skills which are crucial for making rapid and accurate decisions in a hyper-competitive digital business world. This programme allows students to be exposed to cutting-edge web and mobile technologies to gain competitive advantage from artificial intelligence driven digitalization wave.

This programme offers courses that are SAP-certified and Microsoft-certified. SAP is a world-recognized Enterprise Resource Planning software certification, which is essential for the digital transformation of traditional business. Microsoft certification demonstrates to future employers that graduates from this programme are proficient in the specific real-world skills associated with digital business management roles.

This programme puts classroom learning into practice through I-cadetship. Academic lessons and I-cadetship will be complemented with real-life case studies, field trips, competitions, first-hand information from guest speakers and interactive teaching approaches that maximise learning outcomes.

Students would be guided by industry practitioners to solve problems that digital companies face. Through industrial attachment, industry-based assignments and industrial final year projects, students would be well prepared for better communication with business correspondence.

Upon graduation, students of this programme would be able to play a significant role in decision making to develop strategic digital business practices, redesign and streamline digital business management processes for the digital transformation of the organizations.