Bachelor of Business Administration (Hons.) Digital Business Management
(R3/0414/6/1050) 06/27 (A7961)
Bachelor of Business Administration (Hons.) Digital Business Management programme is crucial to succeed in the future artificial intelligence driven workforce. This programme equips students with essential IT, business, marketing and management skills in shaping strategic direction for digital business transformation. Students are exposed to essential business analytics skills which are crucial for making rapid and accurate decisions in a hyper-competitive digital business world. This programme allows students to be exposed to cutting-edge web and mobile technologies to gain competitive advantage from artificial intelligence driven digitalization wave.
This programme offers courses that are SAP-certified and Microsoft-certified. SAP is a world-recognized Enterprise Resource Planning software certification, which is essential for the digital transformation of traditional business. Microsoft certification demonstrates to future employers that graduates from this programme are proficient in the specific real-world skills associated with digital business management roles.
This programme puts classroom learning into practice through I-cadetship. Academic lessons and I-cadetship will be complemented with real-life case studies, field trips, competitions, first-hand information from guest speakers and interactive teaching approaches that maximise learning outcomes.
Students would be guided by industry practitioners to solve problems that digital companies face. Through industrial attachment, industry-based assignments and industrial final year projects, students would be well prepared for better communication with business correspondence.
Upon graduation, students of this programme would be able to play a significant role in decision making to develop strategic digital business practices, redesign and streamline digital business management processes for the digital transformation of the organizations.
ENTRY REQUIREMENTS
Note
The requirement to Pass Mathematics and English Subjects at SPM Level can be waived should the qualifications contain Mathematics and English subjects with equivalent/ higher achievement.
Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from a pass in English requirement.
Those without a pass in Mathematics and/or English at SPM level or equivalent can be admitted but are required to attend special enhancement course(s). These special enhancement courses should be SPM equivalent, remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.
(English subject requirement does not apply to international students since they are required to meet certain scores of international English examination and privileged with certain exemptions).
* DKM/DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.
PROGRAMME STRUCTURE
• English for Business Communication
• Understanding Management
• Introductory Microeconomics
• Fundamentals of Marketing
• Financial Accounting for Managers
• Quantitative Analysis Models for Business
• Human Capital and Organisational Behaviour
• Finance Management
• Introductory Microeconomics
• Entrepreneurship and Ethical Practices
• Business Risk Management
• Innovation Management
• Small Business Management
• International Business
• Digital Business
• Data Analytics and Business Intelligence
• Quality and Operations Management
• Business Information Systems
• Global Finance
• Understanding Consumer
• Business Application Development
• Data Mining and Decision Support Systems
• Management of Strategy
• Introduction to Financial Technologies
• Cybersecurity
• Business Research Methods
• Product and Service Marketing OR Promotional Marketing
• International Trade and Policy OR International Economics
• Social Media and Digital Marketing
• Strategic Management Information Systems
• Project Management
• Digital Business Management Research Project
• Supply Chain Management
• Advanced Data Analytics for Businesses
• Web and Mobile Applications Development
• Industrial Training
U1 for Local Students
i. Falsafah dan Isu Semasa (Philosophy and Current Issues)
ii. Penghayatan Etika dan Peradaban (Appreciation of Ethics and Civilizations)
U1 for International Students
i. Falsafah dan Isu Semasa (Philosophy and Current Issues)
ii. Bahasa Melayu Komunikasi 2
U2/U3 for Local Students without credit in BM at SPM Level
i. Bahasa Kebangsaan A. If the student has taken this course before, he/she must take any other courses in the U2 or U3 category
ii. Integrity and Leadership
U2/U3 for Local Students who obtained credit in BM at SPM Level
i. Integrity and Leadership
ii. Any other courses in the U2 or U3 category
U2/U3 for Local Students who obtained credit in BM at SPM Level
i. Integrity and Leadership
ii. Any other courses in the U2 or U3 category
U4 – Co-Curriculum
● Character Building
● Environmental Social and Governance
CAREER PROSPECTS
STAFF
Assoc. Prof. Dr. Goh Guan Gan, Gerald
Associate Professor
Dr. Gan Chin Lay
Senior Lecturer
Dr. Liew Tze Wei
Senior Lecturer
Dr. Tan Khong Sin
Senior Lecturer
Dr. Yuen Yee Yen
Senior Lecturer
Dr. Kogilah Narayanasamy
Senior Lecturer
Audrey Cheak Poh Choo
Lecturer
Dr. Hasmida Jamaluddin
Lecturer
Marianne Too Shing Mei
Lecturer
Siti Nurul Huda Mohd
Lecturer
Dr. Siti Zakiah Melatu Samsi
Lecturer
INDUSTRIAL ADVISOR
NAME: DAISY HARRY
Job Position: Assistant Vice President (Community Cohesion & Voluntary Services), Iskandar Regional Development Authority
Educational Background
- Present – Undergoing MBA Henley Business School in University of Reading Malaysia
- 2003 – 2005 – BBA (HONS) (Marketing) Universiti Teknologi Mara (UiTM)
- 1989 – 1991 Diploma in Business Studies (Kajian Perniagaan dan Pengurusan), Institut Teknologi Mara
Working/Professional Experience
Professional Certification/Membership
EXTERNAL EXAMINER
NAME: ASSOC. PROF. DR. M. SHAHEEN MAJID
Job Position: Professor, International Islamic University Malaysia
Educational Background
- 2000 PhD (Information Science) City University, London, UK
- 1988 MLIS University of Western Ontario, Canada
- 1974 Master of Science (Botany) University of the Punjab, Lahore, Pakistan
- 1972 Bachelor of Science University of the Punjab, Lahore, Pakistan
Working/Professional Experience
Professional Certification/Membership