Diploma in Digital Business

(R/0414/4/0384) 01/31 (MQA/SWA14239)

This two-year diploma programme offers a variety of essential knowledge and skills in digital business through inquiry and exploration of new business models and opportunities in the digital era. This program also equips students with skills in shifting digital business transformation strategies, leading digital innovations, analysing valuable data for decision making, understanding the concept of how digital business transformation adapt with artificial intelligence, enhancing business analytics for digital business, engaging customers through digital marketing and experiencing in developing digital business practices.

Upon completion of the programme, students can opt to further study in a related undergraduate programme offered by Faculty of Business and Faculty of Management in MMU, except for Bachelor of Financial Engineering (Hons).

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ENTRY REQUIREMENTS & PROGRAMME STRUCTURE

PROGRAMME EDUCATIONAL OBJECTIVE

PEO1: Graduates who have the knowledge and skills to solve business problems in line with the industry requirements.
PEO2: Graduates who have effective leadership, interpersonal communication and innovation skills in business venture.
PEO3: Graduates who explore business opportunities through professional growth, digital, data analytics and entrepreneurial skills.
PEO4: Graduates who demonstrate ethical and professional practices in servicing clients and society.

PROGRAMME LEARNING OUTCOMES

PLO1: Demonstrate knowledge of business fundamentals and understanding in the field of digital business.
PLO2: Demonstrate the ability to identify, formulate, and solve digital business-related problems.
PLO3a: Apply various methods and digital technology to solve a range of problems in digital business.
PLO3b: Demonstrate the ability to Interact effectively with stakeholders
PLO3c: Demonstrate the ability to communicate and collaborate effectively in a team.
PLO3f: Demonstrate the ability to lead the team with responsibility.
PLO5: Demonstrate professional ethical practices in business and societal contexts.
PLO3d: Demonstrate the ability to use various digital technology tools in managing data and process information.
PLO3e: Demonstrate the ability to apply numeracy skills in business contexts.
PLO4: Demonstrate the ability to identify the need for self-improvement and engage in life-long learning and entrepreneurial activities.