Diploma in Digital Business

(N/345/4/1172) 01/26 (MQA/PSA14239)

This two-year diploma programme offers a variety of essential knowledge and skills in digital business through inquiry and exploration of new business models and opportunities in the digital era. This program also equips students with skills in shifting digital business transformation strategies, leading digital innovations, analysing valuable data for decision making, understanding the concept of how digital business transformation adapt with artificial intelligence, enhancing business analytics for digital business, engaging customers through digital marketing and experiencing in developing digital business practices.

Upon completion of the programme, students can opt to further study in a related undergraduate programme offered by Faculty of Business and Faculty of Management in MMU, except for Bachelor of Financial Engineering (Hons).

ENTRY REQUIREMENTS

Pass SPM/O-Level or its equivalent with a minimum of Credit in at least three (3) subjects, and at least a Pass in Mathematics and English; OR
Pass STPM or its equivalent with a minimum of Grade C (GP 2.00) in any subject AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
Pass STAM with a minimum Grade of Maqbul (Pass) AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
Pass UEC with a minimum of Grade B in at least three (3) subjects and at least a Pass in Mathematics and English; OR
Pass SKM Level 3 in a related field AND Pass SPM with a minimum of 1 Credit in any subject; OR
Any qualifications equivalent to Certificate (Level 3, MQF).

PROGRAMME STRUCTURE

Trimester 1

• Business Mathematics
• Fundamentals of Business
• Microeconomics
• Financial Accounting
• Business Management
• English

Trimester 2

• Statistics and Probability
• Principles of Marketing
• Macroeconomics
• Computer Applications
• Business Finance
• U1

Trimester 3

• Introduction to information Systems
• Technopreneurship
• U2

Trimester 4

• Business Systems Development
• Business Law
• E-Commerce
• Introduction to Digital & Social
Media Marketing
• Web Design
• Digital Business Venture & Strategy
• U3

Trimester 5

• Management Accounting
• Web Development & Application
• Digital Logistics & Supply Chain
Management
• Innovation & Design Thinking
• Business Communication in
the Digital Age
• U4
• Elective 1

Trimester 6

• Digital Business Project
• Elective 2

Elective Modules

Two (2) subjects should be taken from the following:
• Introduction to Financial Technologies

• Resource Planning Systems

• Business Analytics

University subjects

• U1 – Pengajian Malaysia 2 (Local)/ Bahasa Melayu Komunikasi 1 (International)
• U2 – Basic Academic Writing/ Grooming and Professional Etiquette/ Bahasa Kebangsaan A
• U3 – Introduction to Cultural Practices in Malaysia/ Fundamental of Islamic Leadership in Malaysia/
Family and Society in Malaysia
• U4 – Personal Social Responsibility

ENQUIRE NOW

PROGRAMME OUTCOMES

Explain the fundamental principles of business and digital technology (PLO1)
Apply practical and theoretical understanding to solve business-related problems in the digital world (PLO2)
Demonstrate social skills and responsibility in providing digital business services (PLO3)
Demonstrate awareness of values and professionalism towards digital business issues (PLO4)
Demonstrate effective digital communication and leadership skills through teamwork (PLO5)
Solve digital business-related problems with critical thinking skills (PLO6)
Develop digital business skills through lifelong learning (PLO7)
Identify digital business opportunities that lead to business growth with effective managerial skills (PLO8)

Assistant Lecturer

NURUL ATIQAH MOHD SHUKRY

Foundation Assistant Lecturer