Bachelor of Business Administration (Hons.) (Marketing Management)

(R/345/6/0464) 06/19 (A10405)

This three-year programme produces innovative marketers and thinkers when students are exposed to the evolving mix of consumers and business marketing. Specialised marketing subjects are included in the programme, such as Strategic Marketing, Integrated Marketing Communication, Understanding Consumers, Retailing, Business-to-Business Marketing, Marketing Research Methods and Brand Management. Strategic thinking, self-confidence, public speaking and other soft skills are continuously inculcated at all levels of this degree programme. The MMU graduates in Marketing Management are highly sought after and have been successfully contributing in top performing organisations such as Infineon Technologies, DHL, DELL, Petronas, ZALORA, Shell, HSBC, TM, Nestle and P&G among others.

ENTRY REQUIREMENTS

  • Pass Foundation / Matriculation from a recognised institution; OR
  • Pass STPM / A level or its equivalent with 3 Principals inclusive of Mathematics / Economics / Accounting / Business Studies, and a pass in Mathematics and English at SPM/O Level or its equivalent; OR
  • Pass STAM with minimum grade Jayyid in 2 subjects and a pass in Mathematic and English at SPM level or its equivalent.
  • Pass UEC with minimum of grade B in at least five (5) subjects inclusive of Mathematics and English; OR
  • Pass Diploma from a recognised institution.
  • English Entry Requirement for International Students: All undergraduate programmes offered by Faculty of Business require a minimum score of 5.5 in IELTS or its equivalent.

PROGRAMME STRUCTURE

English for Business Studies
Financial Accounting for Managers
Fundamentals of Business and Entrepreneurship
Fundamentals of Finance
Fundamentals of Marketing
Information Systems Concepts
Introductory Macroeconomics
Managing Organisational Behaviour
Mathematics for Managers
MPU Subject – U1 TITAS OR Bahasa Melayu Komunikasi 2
MPU Subject – U2
MPU Subject –U4 Co-curriculum
Statistics for Managers
Understanding Management

Introductory Microeconomics
Business and Commercial Laws
Business Information Systems
Digital Business
Elective II
English for Business Communication
Management Accounting for Managers
Management of Strategy
Managing Human Resource
MPU Subject – U3 Introduction to Malaysian Economy
Quality and Operations Management
Understanding Consumer

Business Ethics
Elective III
Elective IV
Industrial Training
International Marketing
Marketing in Service Industries
Marketing Management Research Project
Marketing Research Methods
MPU Subject – U1 Hubungan Etnik OR Pengajian Malaysia 3
Promotional Marketing
Retailing
Strategic Marketing

Basic Human Capital Consulting
Blockchain for Businesses
Brand Management
Business-to-business Marketing
Critical Thinking in Organisations
Cybersecurity
Data Analytics for Business
Psychology
Global Operations Management
Innovation Management
International Business
International Finance
International Human Resource Management
Internet and World Wide Web Programming
Introduction to Financial Technologies
Issues in International Business
Offshore Banking and Finance
Organisation Development
Enterprise Resource Planning & Management
Robotic Process Automation
Social Media and Digital Marketing
Supply Chain Management
Treasury Management
Understanding Consumer

CAREER PROSPECTS

  • Marketing executives, industrial marketers
  • Product development managers
  • Business and marketing strategists
  • Service quality experts
  • Customer relationship managers
  • * Latest updates by : 8 September 2021

INDUSTRIAL ADVISOR

NAME: THOMAS OOI WEI MIN

Job Position: Product Marketing and Engineering, Intel Microelectronics, Penang

Educational Background

Working/Professional Experience

Extensive expertise in the areas of Strategy Creation, Solution Development, Sales & Marketing and Business Development. An excellent leader and a knowledgeable professional in the design, development, and implementation of marketing and sales campaigns and technological and business process re-engineering. Also well versed in evaluating target markets and proposition of critical marketing strategies.

A creative professional who excels in managing multiple work aspects strengthened with a strong eye for detail, problem solving abilities, and follow-through capabilities. Has demonstrated an ability to manage, motivate and build cohesive teams that achieve results.

Able to work well under pressure, achieving excellent results in every work organized. A team player yet able to perform as an individual with minimum supervision. Highly adaptable and resilient, thriving on challenges.

Professional Certification/Membership

EXTERNAL EXAMINER

NAME: PROF. DR. A.K.M. AHASANUL HAQUE

Job Position: Professor, International Islamic University Malaysia

Educational Background

  • 2001 PhD in Marketing Universiti Putra Malaysia, Malaysia.
  • 1993 Masters of Business Studies in Marketing Rajshahi University, Bangladesh
  • 1991 B. Com. (Hons) Marketing Rajshahi University, Bangladesh

Working/Professional Experience

  • 2012 – to date Professor in Marketing International Islamic University Malaysia
  • 2007- 2012 Associate Professor in Marketing International Islamic University Malaysia
  • 2005-2007 Assistant Professor in Marketing International Islamic University Malaysia
  • 2004-2005 Assistant Professor King Abdulaziz University, Jeddah
  • 2001-2005 Lecturer in Marketing Multimedia University, Malaysia
  • 1994-1996 Lecturer (Marketing) Degree College Degree College, Dinajpur, Bangladesh

Professional Certification/Membership: