Diploma in Applied Communication

(N/321/4/0258) 09/24 (MQA/PSA12395)

The Diploma in Applied Communication programme aims to develop skills and knowledge of students that are required to excel in the dynamic communication industry.

ENTRY REQUIREMENTS

  • Pass in SPM/O-Level or its equivalent with a minimum of Grade C in at least three (3) subjects, inclusive of English; OR
  • Pass in STPM or its equivalent with a minimum of Grade C (GP 2.00) in one (1) subject AND a minimum of Grade C in English at SPM Level or its equivalent; OR
  • Pass in STAM with a minimum Grade of Maqbul (Pass) AND a minimum of Grade C in English at SPM Level or its equivalent; OR
  • Pass in UEC with a minimum of Grade B in at least three (3) subjects and a Pass in English; OR
  • Pass Certificate in related field from a recognized institution AND a minimum of Grade C in English at SPM Level or its equivalent.

PROGRAMME STRUCTURE

Fundamentals of Communication Theories
Digital Media and Culture
Introduction to Stakeholder Management
English
Fundamentals of Intercultural Communication
Consumer in Digital Age
Media Law and Ethics
Media and Broadcasting
Public Relations
Essential Academic English
Visual Communication
Advertising in New Media
Pengajian Malaysia 2
Bahasa Melayu Komunikasi 1
Basic Academic Writing
Grooming and Professional Etiquette

Strategic Communication and Digital Media
Viral Marketing Communication
Digital Journalism
Media Publishing and Design
Social Media Strategy
Digital Content Creation and Storytelling
Business Communication in the Digital Age
Corporate Event Planning
Digital Entrepreneurial Communication
Internship
Family and Society in Malaysia
Introduction to Cultural Practices in Malaysia
Personal Social Responsibility

Persuasive Presentation
Computer Technology in New Media
Drama and Performance
Media and Entertainment Management
Personal Branding
Media Production
Copywriting

PROGRAMME OUTCOMES

  • Acquire fundamental knowledge on communication and media in various contexts
  • Apply practical skills and knowledge in various areas of communication and media
  • Demonstrate social skills and responsibilities appropriate to the audience, purpose and context in communication and media landscape
  • Demonstrate moral and ethical professionalism in a variety of communication and media contexts
  • Demonstrate effective communication skills and leadership qualities by working collaboratively within a group setting.
  • Apply analytical and problem-solving skills in response to problems in a variety of communication and media contexts
  • Acquire lifelong learning skills and information management skills
  • Apply managerial and entrepreneurial skills in response to varied communication contexts and changing media landscape

STAFF

Nur Syazana Lyana Mohd Zubil

Programme Coordinator & Assistant Lecturer

Dr. Mokhtarrudin Ahmad

Specialist

Aznul Fazrin Abu Sujak

Specialist

Nurul Ashikin Halim

Specialist

Krishnaveni Letchumanan

Senior Lecturer

Adlene binti Aris

Lecturer

Siti Fauziana binti Zakaria

Lecturer

Suhana binti Mohamed Salleh

Lecturer

Willie Poh Kaw Lik

Lecturer