Bachelor of Communication
(Strategic Communication) (Hons)

(N/321/6/0174) 04/20 (MQA/SWA4223)

The Bachelor of Communication (Hons.) (Strategic Communication) focuses on the development of creativity, innovation, analytical and practical knowledge as well as skills directed towards strategic applications of communication to societal issues and organisational objectives.

ENTRY REQUIREMENTS

  • Pass Foundation / Matriculation in the related field from a recognised institution; OR
  • Pass STPM or its equivalent with 2 principals; OR
  • Pass STAM with minimum grade Jayyid in 2 subjects and a credit in English at SPM level or its equivalent; OR
  • Pass UEC with minimum of grade B in at least five (5) subjects inclusive of English; OR
  • Pass Diploma from a recognised institution; OR
  • Other equivalent qualification recognised by the Malaysian Government, AND
  • A minimum score of band 3 in MUET* or its equivalent. *Candidates not meeting this requirement may be subjected to an internal review process.
  • English Entry Requirement for International Students: All programmes offered by Faculty of Applied Communication require a minimum score of 5.0 for IELTS or its equivalent
  • English Entry Requirement for International Students: All programmes offered by Faculty of Engineering & Technology require a minimum score of 5.0 for IELTS or its equivalent

PROGRAMME STRUCTURE

Fundamentals of Strategic Communication
Communication Theories
Media Culture
Fundamentals of English
Social Media Strategies
Stakeholders Management
Media Law
English for Academic Purposes
Media Publishing and Corporate Design
Public Relations Strategies
Workplace Communication
Hubungan Etnik
Pengajian Malaysia 3
Tamadun Islam dan Tamadun Asia
Bahasa Melayu Komunikasi 2

Integrated Promotional Communication
Semiotic Studies
Multimedia Applications for Communication
Corporate Communication
Strategic Thinking and Planning
Communication Research Methodology
Marketing Communication Strategies
Corporate Writing
Corporate Strategy
Professional Image and Etiquette
Design Thinking for Strategic Communication
Negotiation in Professional Contexts
Stress & Well-Being Among Malaysians
Personal Social Responsibility

Strategic Communication Capstone Project 1
Strategic Communication Capstone Project 2
Crisis Communication Strategy
Event Planning and Management
Corporate Reputation Management
Corporate Advertising
Bahasa Kebangsaan A
Entrepreneurship in Cross Border E-Commerce

Year 1
Creative Writing
Consumer Trends
Spanish Language 1
French Language 1
Korean Language 1
Japanese Language 1
Chinese Language 1

Year 2
Creativity and Innovation
Becoming A Leader
Spanish Language 2
French Language 2
Korean Language 2
Japanese Language 2
Chinese Language 2

Year 3
Office Application for Professionals
Corporate Training
Spanish Language 3
French Language 3
Korean Language 3
Japanese Language 3
Chinese Language 3

CAREER PROSPECTS

  • Corporate Communication Professional
  • Journalist, Advertising and Sales Promotion Executive
  • Strategic Communication Programme Personnel
  • Corporate Communication Officer
  • Public Information Officer
  • Media Broadcaster, Communication Adviser
  • Public Relations Personnel, Publicity Consultant

STAFF

Suhana binti Mohamed Salleh

Programme Coordinator & Lecturer

Dr. Mokhtarrudin Ahmad

Specialist

Aznul Fazrin Abu Sujak

Specialist

Nurul Ashikin Halim

Specialist

Kavitha Balakrishnan

Principal Lecturer

Krishnaveni Letchumanan

Senior Lecturer

Dr. Sareen Kaur Bhar a/p Lakhbir Singh

Senior Lecturer

Adlene binti Aris

Lecturer

Badrul bin Husin

Lecturer

Nur Syazana Lyana Mohd Zubil

Assistant Lecturer

INDUSTRIAL ADVISOR

LIZ KAMARUDDIN

Managing Director, Strategic Communications, FTI Consulting

Liz Kamaruddin has more than 20 years of experience in various communications practices particularly reputation management, communications strategy, strategic planning, corporate and government stakeholder management, crisis communications, corporate social responsibility, branding, media relations and internal communications. Liz has been in variety of sectors including energy, finance, banking, aviation, telecommunications and hospitality. Known as a ‘turnaround’ communications expert, Liz construct ‘out-of-the box’ solutions and effective strategies/action plans that proactively address business and communications challenges.

She was recognized in the world’s three most prestigious PR and marketing awards. She was named as one of ‘Top 500 Most Influential PR Professional in PR Week Power Book 2014 and 2015’ by the global PR Week magazine and included in the ‘Power List 2014 – Top 50 Most Influential People in PR’ by PR Week Asia. The Internationalist, New York also named Liz as ‘The Internationalist of the Year 2014’.

EXTERNAL EXAMINER

PROF. DR. KIRANJIT KAUR LUDHER

Professor, Public Relations, Faculty of Communication and Media Studies, Universiti Teknologi MARA

Prof Dr Kiranjit Kaur Ludher is a Professor in Public Relations at the Faculty of Communication and Media Studies in Universiti Teknologi MARA. Her areas of expertise include public relations management, media ethics, and women and media.

Prof Kiranjit holds a Ph.D. in Mass Communication from the College Of Journalism, University Of Maryland, US (1997), a Master in Science (Public Relations) from Boston University, US (1984) and a Bachelor of Arts (Honours), (Humanities; Major: Mass Communication; Minor: Sociology) from University of Science Malaysia, Penang (1982). She has been involved in various research and consultancy projects over her 32 year-academic career and has published several journal articles and book chapters.

Besides her academic and research work, Prof Kiranjit is active in professional and civic groups. She is a Fellow and Accredited member of IPRM and serves on the Institute of Public Relations Malaysia (IPRM) Council. She is also on the Board of Council members of the industry-based Communications and Multimedia Content Forum (CMCF), and chairs the Media Commission of the National Council of Women’s Organisations, Malaysia (NCWO).