Bachelor of Management (Hons.) Marketing Management

Distance Education

(R-DL/342/6/0114) 02/20 (A4274)

This programme is specifically aimed to provide the essentials of marketing skills and the subjects offered cover all the functional areas of marketing with a focus on current market needs. The course content enables student to keep up with the pace of the dynamic business trends.


  • Entry Requirements
    • • Pass Foundation / Matriculation studies from a recognised institution; OR
    • • Pass STPM or its equivalent with a minimum Grade C (GP 2.00) in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
    • • Pass A-Level with a minimum Grade D in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent; OR
    • • Pass STAM with a minimum Grade Jayyid (Good) in 2 subjects; OR
    • • Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English; OR
    • • Pass Diploma from a recognised institution; OR
    • • Pass DKM /DLKM/DVM with a minimum CGPA of 2.50. Candidates with CGPA below 2.50 MUST have at least two (2) years of work experience in the related field.
    • Note: DKM /DLKM/DVM candidates may be required to undergo Bridging Programme as an additional requirement.
  • Programme Structure
    • Core
      • Year 1
        • Management
          Principles of Marketing
          Managerial and Financial Accounting
          Integrated Marketing Communication
      • Year 2
        • ICT Management
          Leadership in Human Resources Management
          Organizational Behaviour
          Financial Management
          Global Marketing
      • Year 3
        • Business and Society
          Malaysian Economy
          Marketing Management
          Business Law
          Production and Operation Management
          Marketing Information Technology
      • Year 4
        • Managerial Mathematics and Statistics
          Retail Management
          Consumer Behaviour
          Research Methodology
          Critical Thinking
          Elective I
          Elective II
      • Year 5
        • Product Planning and Management
          Marketing Strategy
          Service Marketing
          Sales and Professional Selling Management
          Elective III
          Elective IV
          Elective V
    • Elective Subjects (Choose any 5 subjects)
      • Compensation and Benefit
        Cross Culture Management
        Global Management
        Human Resources Information System
        Industrial Relations
        Labour Economics
        Managing Innovation and Technology
        Organization Development
        Performance Management
        Project Management
        Recruitment and Selection
        Strategic Management
        TQM For Managers
        Training and Development
    • University Subjects
      • English for Business Studies
        Co-curriculum (Foreign Language)
        Bahasa Kebangsaan A OR Foreign Language
        Hubungan Etnik
        Islamic Institutions in Malaysia / Introduction to Multicultural Studies in Malaysia / Stress and Well-Being Among Malaysians