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MMU Startups Go Agile to Win Big in ITEX Newest Competition Category

MMU Startups Go Agile to Win Big in ITEX Newest Competition Category

EDC Start up ITEX17 - 02

Above gaining continuous recognition at International Invention, Innovation and Technology Exhibition (ITEX), MMU is also dedicated to soar upwards as an Industry Trendsetter which develops entrepreneurs; and beyond this aspiration, our University is proud of its very own startups with their winnings at ITEX 2017. The 28th organisation of ITEX from 11 to 13 May saw for the first time that the Startup Showcase was introduced as one of the categories in the competition and they have successfully snagged three (3) Gold and one (1) Silver awards.

EDC Start up ITEX17 - 03

EDC Start up ITEX17 - 01

 MMU tech startups namely Mai Mindulgence Enterprise was satisfied with the praiseworthy Silver, while Sprint Tech Enterprise and Lumisyns Sdn. Bhd. proudly brought home the Gold awards. Another startup, Terra Phoenix Sdn. Bhd. not only won a Gold but it also became a highlight of the event when it won the award for Best of the Best Startups in ITEX 2017. It came as a surprise and an amazing achievement for the founder, Assoc. Prof. Dr. Tan Chin Seong from our Faculty of Engineering (FOE).


Terra Phoenix Sdn. Bhd. provides an online platform on the incentive-based waste separation scheme. It aims to minimise the society waste and carbon footprint by changing consumers and organisation behaviours that is according to innovative online solution set by this ICT and sustainability management company.

The participation of MMU startups in ITEX 2017 was sponsored by the University’s Entrepreneur Development Centre (EDC). The University is very proud of the effort and recognition earned by the startups as this establishes MMU as a renowned entrepreneurial University. As we come together as an Industry Trendsetter, MMU innovators appreciate the great support from the large University community and hope these startups achievements will inspire others to explore the world of entrepreneurship.